Regional Client Marketing Manager

2 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Christian Dior Couture Full time
Job Title: Regional Client Marketing Manager

Christian Dior Couture is seeking a highly skilled Regional Client Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for building and facilitating a strong clienteling community across the region.

Key Responsibilities:
  • Develop a strategic action plan to build a strong, interactive clienteling community across the region.
  • Facilitate networking and knowledge sharing among community members.
  • Identify and integrate best practices and innovative clienteling approaches into the regional strategy.
  • Establish and lead monthly meetings to discuss progress, challenges, and opportunities in clienteling.
  • Facilitate knowledge sharing and collaborative problem-solving among team members.
  • Clienteling Training and Coaching:
    • Co-work with L&D team to develop comprehensive training programs for clienteling practices.
    • Conduct regular training sessions for community members and boutique managers and staff.
    • Provide ongoing coaching and support to enhance client engagement skills.
  • Host Yearly Regional Clienteling Seminars:
    • Organize and host seminars once a year, focusing on latest trends, tools, and strategies in clienteling.
    • Coordinate with experts and internal leaders to provide insightful content and presentations.
    • Manage logistics, budget, and participant engagement for the seminar.
  • CRM Programs & Campaigns:
    • Oversee the implementation of global CRM programs within the region.
    • Monitor and evaluate the effectiveness of the programs, and make necessary adjustments.
    • Create and execute regional CRM campaigns per business needs.
    • Collaborate with local marketing teams to ensure local campaigns are aligned with regional business direction.
    • Analyze program & campaign performance and conduct regular review with markets to identify action items and future initiatives to deliver CRM and business KPIs.
  • Omni-channel CRM Projects:
    • Work closely with local CRM team and APAC CSC team to implement e-clienteling actions and.
    • Coordinate with central teams to enhance the e-clienteling module with existing CRM systems.
    • Monitor and analyze the effectiveness of e-clienteling initiatives;
    • Co-construct the roadmap with cross-function teams to develop a Social CRM strategy for APAC.
    • Work with local teams to source the right tool on Social CRM to meet business and CRM objectives.
    • Collaborate with other function teams to integrate CRM tactics into social media platforms.
Requirements:
  • University graduate in Marketing related discipline.
  • Minimum 8 years' relevant working experience in marketing and CRM, with a significant focus on client engagement and community building. Experience gained in luxury retail business and fashion house is preferred.
  • In-boutique experience is an advantage.
  • Strong leadership skills with experience in managing teams and projects.
  • Excellent organizational and project management capabilities.
  • Exceptional communication skills, both written and verbal.
  • Ability to effectively train and coach individuals and teams.
  • Strong networking and relationship-building skills.
  • Ability to develop strategic marketing plans and adapt them to regional needs.
  • Innovative and creative thinking with a focus on client engagement.
  • Familiarity with CRM systems and data-driven marketing strategies.
  • Ability to communicate effectively with different stakeholders.
  • Ability to work effectively in a multicultural environment.
  • Proactive and self-motivated with a results-driven approach.
  • Ability to adapt quickly to changing environments and trends.
  • Ability to maintain a professional demeanour, working gracefully with others even when under pressure.
  • Energetic and able to multitask, able to meet aggressive deadlines under pressure with limited resources.
  • General computer literacy and strong in Excel and PowerPoint. Strong knowledge in using CRM systems and tooling.
  • Communication skills: Strong Presentation Skills in English.
  • Language ability: English, Cantonese & Mandarin.

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