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Senior Marketing Manager

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China ConnectedGroup Full time

Job Title: Senior Marketing Manager

About ConnectedGroup

We are a leading hospitality group with a global presence, offering unique experiences that connect our guests to local cultures. Our team is passionate about delivering exceptional service and innovative solutions.

Job Description

The Senior Marketing Manager will be responsible for developing and implementing the marketing communications copy strategy for hotel brands. This includes creating and maintaining brand voice standards to drive consistency across all touchpoints.

Main Responsibilities:

  • Develop and implement the Marketing Communications copy strategy for hotel brands.
  • Maintain Brand Voice standards to drive brand consistency.
  • Oversee, edit, and write copy for all touchpoints, including brand campaigns, tactical promotions, online videos, social media content, digital advertising, and more.
  • Evaluate and improve the effectiveness of marketing campaigns.

Requirements:

  • Bachelor's degree in marketing, communications, or a related field.
  • At least 4 years of experience in a marketing communication/copywriting field.
  • Proficiency in both Simplified and Traditional Chinese copywriting.
  • Excellent communication and collaboration skills.

About the Role

This is an excellent opportunity for a skilled marketer to join our dynamic team and contribute to the success of our hospitality group. If you have a passion for creative storytelling and a talent for driving results, we encourage you to apply.