Transaction Engagement Strategist

1 week ago


Central And Western District, Hong Kong SAR China Crypto Full time

Crypto.com is looking for a detail-oriented Senior CRM Specialist to drive transaction engagement and usage metrics via channels such as push notifications, email, and in-browser messages.

About the Role

The ideal candidate must have a strong background in marketing, excellent communication skills, and the ability to work effectively in a fast-paced environment.

Key Responsibilities:
  • Collaborate with cross-functional teams to propose, design, and launch CRM campaigns and workflows.
  • Develop and implement data-driven strategies to engage users in different life stages.
  • Personalize user interactions and communications to enhance user platform transaction and engagement.
  • Design and develop innovative automation solutions to streamline regular tasks in the CRM platform.
  • Pull reports from the CRM platform into data visualization tools for in-depth business performance analysis.
  • Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness.
  • Support analysis and enhancement of CRM campaigns.


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