Senior Digital Marketing Specialist

7 days ago


Hong Kong, Central and Western District, Hong Kong SAR China GL Technologies (Hong Kong) Limited Full time

Job Description:

We are seeking a highly skilled Senior Digital Marketing Specialist to join our team at GL Technologies (Hong Kong) Limited. As a key member of our marketing department, you will play a critical role in driving brand awareness and product sales through digital channels.

Main Responsibilities:

  • Develop and execute comprehensive product release plans, including timelines, milestones, and deliverables, in coordination with cross-functional teams.
  • Conduct market research to identify customer needs, preferences, and market trends, and incorporate insights into product release strategies.
  • Craft compelling product pages on our website, including persuasive copy, images, and specifications.
  • Design and implement digital marketing campaigns, including SEO, SEM, social media, and email marketing, to increase brand visibility and drive product sales.
  • Collaborate with product development teams to develop effective product launch strategies, including product positioning, messaging, and promotional materials.
  • Manage and grow our email subscriber list, create and send engaging eDMs, and analyze campaign performance.
  • Monitor and analyze website and campaign performance metrics using web analytics tools to identify areas for improvement and optimize marketing efforts.

Requirements:

  • Bachelor's degree or above in any aspect.
  • 3+ years of working experience in a similar role within the technology or consumer electronics industry.
  • Excellent attention to detail, creativity, and problem-solving abilities, with a proactive and results-oriented mindset.
  • Passion for technology and networking products.


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