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Product Marketing Assistant Manager
4 weeks ago
At Prudential plc, we're committed to being partners for every life and protectors for every future. As a Product Marketing Assistant Manager, you'll play a key role in helping us achieve this vision by developing and implementing product marketing campaigns that drive business growth and customer engagement.
Key Responsibilities:- Develop and execute product positioning strategies that resonate with our target audience
- Collaborate with cross-functional teams to create high-quality product materials and communication assets
- Manage and coordinate product launch campaigns, ensuring timely and effective execution
- Assist in budget management and vendor negotiation to ensure project costs are reasonable and acceptable
- Participate in regulatory and special projects as needed
- Degree in Marketing, Communications, or Business
- Minimum 4 years of related experience in product marketing or a related field
- Proven track record of developing effective product marketing campaigns and materials
- Strong understanding of customer needs and ability to translate technical product information into customer-friendly language
- Excellent project management and organizational skills
- Proactive and able to work independently
- Proficient in PC applications, including MS Office and Chinese word processing
- Good command of written and spoken English and Chinese
Prudential plc is an equal opportunity employer, committed to providing equality of opportunity and benefits for all who apply and work for our organization, regardless of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time/fixed-term work, or any other status protected by applicable law.