Marketing Manager, Customer Partnerships and Campaigns
1 month ago
We are seeking a highly motivated and experienced Marketing Manager to join our team at Prudential. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to drive customer engagement and loyalty.
Key Responsibilities- Develop and execute marketing campaigns to maximize customer lifetime value through strategic partnerships and customer touch points.
- Collaborate with internal stakeholders to design and deploy customer-centric marketing activities, engagement tools, and privileged offers.
- Identify and establish collaborations with value-added service providers to innovate on proposition to strategic segments.
- Design and deploy customer campaigns across the customer lifecycle to uplift customer engagement and penetration.
- Define metrics to track progress and success, and analyze data to enhance design and offer.
- Degree holder with 5+ years of working experience in Marketing, preferably from a financial institution.
- Strong communication and interpersonal skills, with the ability to work effectively with internal and external stakeholders.
- Well-rounded experience in partnership, marketing promotions, and segment management.
- Excellent content development and customer communications skills.
- Fluent in English and Chinese, written and spoken.
Prudential is an equal opportunity employer, committed to creating a diverse and inclusive workplace. We provide equality of opportunity and benefits for all who apply and work for our organisation, irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law.
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