Digital Marketing Specialist
1 month ago
Prudential plc is seeking a highly skilled and experienced Assistant Manager, Social Media to join our team. As a key member of our marketing team, you will be responsible for developing and implementing social media strategies that drive engagement and brand awareness.
Key Responsibilities:- Develop and execute social media strategies that align with our marketing goals and objectives.
- Collaborate with cross-functional teams to ensure seamless execution of social media campaigns.
- Manage and maintain our social media presence across various platforms, including Facebook, Instagram, LinkedIn, WeChat, and XiaoHongShu.
- Develop and implement content calendars to ensure timely and engaging content publication.
- Monitor and analyze social media metrics to inform future strategy and optimize campaign performance.
- 2-3 years of experience in digital marketing or social media management.
- Excellent written and verbal communication skills, with the ability to craft engaging and on-brand content.
- Ability to collaborate effectively with internal teams, external partners, and influencers.
- Proficient in using social media management tools, analytics platforms, and content creation tools.
- Knowledge of social media platforms and their respective advertising tools.
- Excellent command of English and Chinese (written and spoken).
- A dynamic and supportive work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
Prudential plc is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating a workplace that is inclusive and respectful of all employees.
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Digital Marketing Manager
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