Digital Marketing Specialist

1 month ago


Mong Kok, Yau Tsim Mong, Hong Kong SAR China Prudential plc Full time
Job Title: Assistant Manager, Social Media

Prudential plc is seeking a highly skilled and experienced Assistant Manager, Social Media to join our team. As a key member of our marketing team, you will be responsible for developing and implementing social media strategies that drive engagement and brand awareness.

Key Responsibilities:
  • Develop and execute social media strategies that align with our marketing goals and objectives.
  • Collaborate with cross-functional teams to ensure seamless execution of social media campaigns.
  • Manage and maintain our social media presence across various platforms, including Facebook, Instagram, LinkedIn, WeChat, and XiaoHongShu.
  • Develop and implement content calendars to ensure timely and engaging content publication.
  • Monitor and analyze social media metrics to inform future strategy and optimize campaign performance.
Requirements:
  • 2-3 years of experience in digital marketing or social media management.
  • Excellent written and verbal communication skills, with the ability to craft engaging and on-brand content.
  • Ability to collaborate effectively with internal teams, external partners, and influencers.
  • Proficient in using social media management tools, analytics platforms, and content creation tools.
  • Knowledge of social media platforms and their respective advertising tools.
  • Excellent command of English and Chinese (written and spoken).
What We Offer:
  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

Prudential plc is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating a workplace that is inclusive and respectful of all employees.



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