Digital Acquisition Executive

2 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Citi Full time
About the Role

Citi is a global bank with a rich history of innovation and growth. As a Senior Vice President, Digital Acquisition, you will play a key role in shaping our digital marketing strategy and driving business results.

Key Responsibilities:
  • Develop and Execute Digital Marketing Strategies: Own end-to-end Citi's core digital marketing channels (SEM, SEO, display, partnerships/affiliates).
  • Partner with Leadership and Digital Marketing Teams: Collaborate with leadership and digital marketing teams to enable best-in-class digital marketing and influence decisions.
  • Risk Management: Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets.
Requirements:
  • Leadership Experience: Solid experience as a leader in the digital marketing space having managed others.
  • Digital Marketing Expertise: Specific experience in customer acquisition preferred.
  • Wealth Products Knowledge: Familiarity with wealth products is essential.
Benefits:
  • Paid Parental Leave Policy: Comprehensive paid parental leave policy to support employees' family needs.
  • Financial Well-being Programs: Empowerment to manage financial well-being and plan for the future.
  • Generous Paid Time Off Packages: Balance work and life with generous paid time off packages.
About Citi:

Citi is an equal opportunity and affirmative action employer. Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.



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