Strategic Influencer Marketing Professional
6 days ago
Crypto.com is seeking a digitally savvy, experienced marketing professional to join our global influencer marketing team. As an Influencer Marketing Manager, you will be responsible for supporting negotiations, outreach, influencer management, and onboarding. Additionally, you will contribute to the expansion and enrichment of Crypto.com's influencer and affiliate programs.
Key Responsibilities:- Research and identify key influencers within designated verticals (YouTube, Instagram, Twitter, Telegram, Twitch, Others) and support influencer management on a day-to-day basis.
- Manage day-to-day relationships with influencers and affiliate partners, including regular catch-ups.
- Lead negotiation processes with a strong understanding of budgeting to ensure goals are met within preset KPIs.
- Lead regular status calls, meetings, and responsible for regular reporting.
- Ideate influencer marketing strategies and creative strategies in designated markets.
- Liaise with influencer operations teams across international time zones.
- Support content and influencer initiatives.
- Participate in influencer communications and content creation.
- Catalog and manage influencer records, content, and business documents related to influencers in the roster.
- Participate in daily, weekly, and monthly reporting on results.
- Monitor social media trends and influencer activity for creative opportunities.
- Conduct ad-hoc assignments related to regional and global influencer programs.
- Degree holder in Marketing, Advertising, Communications, Business Administration, or related disciplines.
- At least 3+ years of experience in social media management or influencer marketing.
- BASIC understanding of exchanges and financial products.
- Strong understanding of cryptocurrency/blockchain-related terminologies and trends, and a passion for the industry a plus.
- Prior experience working in the blockchain industry is a plus.
- Proven ability to work remotely and excel with limited supervision.
- Demonstrable track record of initiating and monetizing relationships with influencers or successful social media engagements e.g., high-performing 1st or 2nd-party content.
- Advanced knowledge of all social media platforms and designated niches (MMA, Gaming, F1, Soccer, Basketball, Hockey, Finance, Technology, Crypto).
- Excellent interpersonal and relationship-building skills. This role involves liaising with colleagues, influencers, and management across territories. Strong written and verbal communication skills are required.
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