User Experience Visionary

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Ordinary Folk Full time

At Ordinary Folk, we are committed to delivering thoughtful, user-centric healthcare experiences. Our mission is to reimagine the building blocks of healthcare through two distinct brands: Noah and Zoey.

About the Team:

Our team is passionate about creating innovative healthcare solutions. We believe in empowering each other with autonomy, moving quickly to achieve great outcomes, and holding ourselves to an extremely high standard of performance.

The Role:

This is an exciting opportunity for a talented Design Director to join our team and drive the visual direction of our healthcare brands. You will work closely with our founder and Head of Marketing to shape and refine the creative direction of Ordinary Folk and our brands.

Responsibilities:
  • Drive the visual identity of our healthcare brands, creating compelling visual assets for campaigns and communications.
  • Oversee the aesthetic quality of our digital products, ensuring usability, accessibility, and a cohesive visual style.
  • Serve as a creative conduit between marketing and product teams, ensuring that design decisions meet both aesthetic and functional requirements.
Requirements:
  • 7+ years of professional design experience, with a portfolio showcasing both marketing/branding projects and digital product design.
  • Fluency in English, reflecting our operational markets.
  • Proven expertise in Adobe Creative Suite, Figma, Sketch, or equivalent design tools.
  • Strong grasp of user-centred design principles, typography, colour theory, and visual storytelling.
  • Excellent communication skills and the ability to explain design decisions to stakeholders from non-design backgrounds.
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