Marketing Visionary
6 days ago
About the Role:
We are seeking a skilled Marketing Visionary to join our team at Lumio. As a key member of our marketing department, you will be responsible for shaping and executing our brand identity, driving marketing initiatives, and elevating our digital presence.
Responsibilities:
- Develop and implement creative marketing strategies that enhance brand presence and engage customers on social media and across online and offline spaces.
- Conceptualize and produce engaging visual content, videos, and branding materials that resonate with Lumio's aesthetic and vision.
- Serve as the voice and image of the Lumio brand, embodying our essence and values.
- Collaborate with internal teams (sales and product development) as well as external parties (creators, press etc.) to communicate our brand and products effectively.
- Analyse performance metrics to identify trends and consumer preferences to inform marketing strategies and campaigns.
- Build and leverage relationships with press, media and PR for branding and marketing opportunities.
- Cultivate partnerships with content creators, influencers, design communities, tastemakers and any external parties to amplify our brand presence and align the brand identity.
Requirements:
- Solid academic background in Marketing, Branding, Communications or related fields.
- Minimum of 3 years experience in digital marketing, graphic design, photography/videography or creative agencies.
- Strong understanding of social media dynamics and nuances of PR and communications.
- A portfolio showcasing your creative prowess, visual style, and ability to craft compelling storytelling through visuals.
- Style that aligns with Lumio's simple, subtle, elegant, heart-felt and human-centered aesthetic.
- Passion for design, branding, and marketing, with a strong grasp of trends to contribute fresh, innovative perspectives to the table.
- Proactive and enthusiastic approach to creating visually stunning content showcasing Lumio's brand and products.
- Exceptional communication skills that particularly speaks to a high-end, luxury, lifestyle audience.
- Track record of success with digital advertising and marketing campaigns.
- Entrepreneurial mindset to bring concepts and ideas to life.
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