Marketing Visionary

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Lumio Full time

About the Role:

We are seeking a skilled Marketing Visionary to join our team at Lumio. As a key member of our marketing department, you will be responsible for shaping and executing our brand identity, driving marketing initiatives, and elevating our digital presence.

Responsibilities:

  • Develop and implement creative marketing strategies that enhance brand presence and engage customers on social media and across online and offline spaces.
  • Conceptualize and produce engaging visual content, videos, and branding materials that resonate with Lumio's aesthetic and vision.
  • Serve as the voice and image of the Lumio brand, embodying our essence and values.
  • Collaborate with internal teams (sales and product development) as well as external parties (creators, press etc.) to communicate our brand and products effectively.
  • Analyse performance metrics to identify trends and consumer preferences to inform marketing strategies and campaigns.
  • Build and leverage relationships with press, media and PR for branding and marketing opportunities.
  • Cultivate partnerships with content creators, influencers, design communities, tastemakers and any external parties to amplify our brand presence and align the brand identity.

Requirements:

  • Solid academic background in Marketing, Branding, Communications or related fields.
  • Minimum of 3 years experience in digital marketing, graphic design, photography/videography or creative agencies.
  • Strong understanding of social media dynamics and nuances of PR and communications.
  • A portfolio showcasing your creative prowess, visual style, and ability to craft compelling storytelling through visuals.
  • Style that aligns with Lumio's simple, subtle, elegant, heart-felt and human-centered aesthetic.
  • Passion for design, branding, and marketing, with a strong grasp of trends to contribute fresh, innovative perspectives to the table.
  • Proactive and enthusiastic approach to creating visually stunning content showcasing Lumio's brand and products.
  • Exceptional communication skills that particularly speaks to a high-end, luxury, lifestyle audience.
  • Track record of success with digital advertising and marketing campaigns.
  • Entrepreneurial mindset to bring concepts and ideas to life.


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