Product Development Strategist
2 days ago
AIA International Limited is committed to creating a healthier, more sustainable future for everyone. Our ambition is to help a billion people live Healthier, Longer, Better Lives by 2030.
As a key member of our marketing, distribution & partnership team, you will play a vital role in advancing this movement. Your responsibilities will include formulating and executing campaign strategies for business penetration in bank and broker channels, inspiring meaningful connections with customers, partners, and other stakeholders, and delivering purpose-led brand positioning and messaging across all channels.
Key Responsibilities
- Develop and implement effective campaign strategies to reach various market segments, ensuring improved efficiency across business channels.
- Drive discussions on new or enhanced product and campaign solutions to increase partner engagement, expand channels, and improve insurance penetration.
- Work with the PD sales team to build tailored product propositions, sales tools, and segment stories for different partners and segments.
- Oversee the end-to-end campaign development process, including drafting user requirements, conducting UAT testing, preparing materials, and reviewing final outputs.
- Collaborate with internal functions (actuarial, operations, marketing, IT, etc.) to ensure the smooth and successful implementation of product launches.
- Stay informed about the latest market trends, competitor actions, and product and marketing offers to support decision-making.
- Provide ad hoc support on various projects and initiatives as assigned, ensuring they are implemented to world-class standards.
- Degree holder, preferably major in Business Management / Marketing / Finance / Economics / related field
- Minimum 5 years on business development and sales management in insurance or banking industry, experience in bancassurance sales is an added advantage
- In-depth understanding of insurance product knowledge.
- Strong business insight combined with exceptional problem-solving and project management abilities.
- Shown team management experience with strong leadership capabilities.
- Effective time management, negotiation, and influencing skills.
- Excellent analytical abilities with a meticulous attention to detail.
- Proficiency in both written and spoken English and Chinese.
- Self-motivated and able to thrive in a fast-paced environment.
- Proficiency in MS Word, Excel, and PowerPoint.
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