Senior Product Marketing Strategist

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Baxter Healthcare Full time

About Baxter Healthcare Corporation

Baxter is a leader in developing life-saving medical innovations that transform healthcare. Our products and therapies are found in almost every hospital worldwide, in clinics, and in the home.

We are committed to making a positive impact on people's lives by providing innovative solutions. As a Senior Product Marketing Strategist, you will play a crucial role in driving business growth and enhancing brand awareness.

Key Responsibilities

  • Develop and Execute Marketing Strategies
    • Define customer segmentation, targeting, and positioning for key products to drive short-term and long-term business growth.
  • Market Analysis and Feasibility Evaluations
    • Analyze market competition, trends, and customer data to identify opportunities for business growth and enhance brand awareness.
  • Product Marketing Activities
    • Drive demand and improve brand visibility through various product marketing activities such as seminars, exhibitions, advertising, database marketing, joint-promotional programs, and marketing collaterals.
  • Collaboration with Cross-Functional Teams
    • Work closely with the sales team and other functional teams to develop and implement new product launch plans.
  • High-Quality Content Creation
    • Prepare high-quality materials for product brochures, sales presentations, sales data analysis, and forecasting to support informed decision-making.
  • Product Knowledge and Stakeholder Engagement
    • Maintain intimate product knowledge and confidently speak with authority about product features, benefits, and applications.
  • Strong Network and Relationship Building
    • Establish and nurture strong networks and rapport with key opinion leaders within relevant therapeutic areas to improve brand credibility and influence.
  • Sales Support and Customer Insights
    • Support the sales team by assisting them in applying sales aids and medical publications effectively.

Qualifications

  • Degree holder in Marketing, Business, or a related field.
  • Minimum of 8 years' experience in the healthcare or pharmaceutical industry (less experience will be considered for the Associate Product Manager role). Prior experience in both sales and marketing is strongly preferred.
  • Solid experience and knowledge in the surgical field, Obstetrics & Gynecology, or medical devices is a plus.
  • Self-motivated with strong communication skills, creative thinking, and a robust business sense.
  • Excellent presentation and communication skills, both written and spoken, in English and Chinese.
  • Proficient at working autonomously while being an outstanding teammate with a demonstrated history of success.

About Us

Baxter is an equal opportunity employer and is committed to providing employment opportunities to all qualified individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.



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