Retail Marketing Director

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China EVISU Full time

The EVISU Brand Manager is an expert in developing and executing brand strategies that drive business results. They must possess a deep understanding of the market, products, and consumer behavior, as well as excellent communication and interpersonal skills.

Key Responsibilities:

  • Brand Strategy Development: Create and implement comprehensive brand strategies aligned with company objectives.
  • Cross-Functional Collaboration: Work effectively with internal stakeholders to ensure seamless execution of brand initiatives.
  • Performance Analysis: Analyze key performance indicators to inform data-driven decisions and optimize brand performance.
  • Brand Guidelines: Establish and enforce brand standards to maintain consistency across all touchpoints.
  • Consumer Insights: Gather and act upon customer feedback to enhance brand loyalty and customer satisfaction.
  • Market Research: Stay abreast of industry trends and competitor activity to inform brand strategies.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 5-7 years of experience in Merchandising Buying or Brand Management, preferably within the retail apparel/fashion industry.
  • Strong analytical and problem-solving skills.
  • Exceptional communication and interpersonal skills.


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