Retail Marketing Director
3 days ago
The EVISU Brand Manager is an expert in developing and executing brand strategies that drive business results. They must possess a deep understanding of the market, products, and consumer behavior, as well as excellent communication and interpersonal skills.
Key Responsibilities:
- Brand Strategy Development: Create and implement comprehensive brand strategies aligned with company objectives.
- Cross-Functional Collaboration: Work effectively with internal stakeholders to ensure seamless execution of brand initiatives.
- Performance Analysis: Analyze key performance indicators to inform data-driven decisions and optimize brand performance.
- Brand Guidelines: Establish and enforce brand standards to maintain consistency across all touchpoints.
- Consumer Insights: Gather and act upon customer feedback to enhance brand loyalty and customer satisfaction.
- Market Research: Stay abreast of industry trends and competitor activity to inform brand strategies.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5-7 years of experience in Merchandising Buying or Brand Management, preferably within the retail apparel/fashion industry.
- Strong analytical and problem-solving skills.
- Exceptional communication and interpersonal skills.
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