Marketing Officer

3 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China Manulife Full time

About the Role

We are seeking a highly motivated and experienced Marketing Officer to join our team. As a key member of our Growth Marketing team, you will be responsible for supporting lead generation for both prospect leads and existing customer leads, with a focus on digital adoption and customer ambition.

Key Responsibilities

  • Participate in campaign-based lead generation program logistics to source and identify quality leads, and drive potential business opportunities.
  • Support execution on end-to-end acquisition journey from lead generation to lead assignment, fulfillment, and reporting.
  • Collaborate with analytics team and external vendors on existing customer's cross-sell trigger programs from submitting program requirements, generating customer databases, customer communications development, to program implementation.
  • Work closely with Platform team to support the launch of Manulife's App and CWS user activation program to drive digital and customer ambition, including SMS and eDM customer communications and incentive fulfillment.
  • Handle quarterly customer offer leaflets from copy drafting, internal clearance, artwork development, and Manulife website content management to support IFP sales.
  • Support execution of marketing plans and communication programs for insurance products.
  • Assist in implementing product-related database marketing campaigns.
  • Prepare agency briefs and drive the production of marketing collateral and advertising materials.
  • Coordinate and liaise with internal parties, external vendors, and regulators to produce and deliver marketing communications materials on time and in accordance with agreed strategy and corporate guidelines.
  • Coordinate and liaise with business teams for cross-product lines initiatives and marketing campaigns.
  • Be responsible for corporate website content copywriting.
  • Assist in coordinating and liaising with the agency for advertising and media campaigns.

About Manulife

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups, and institutions.

Our Commitment to You

We are committed to providing a work environment that is inclusive and diverse, where everyone has the opportunity to grow and succeed. We are an equal opportunity employer and welcome applications from diverse candidates.

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