Chief Marketing Officer
19 hours ago
Job Overview
This is a key role at Bosch, where you will be responsible for developing and executing the company's product launch and promotion strategy. As a Chief Marketing Officer, you will lead a team of marketing professionals to drive business growth through effective marketing campaigns.
Key Responsibilities
- Develop and execute comprehensive product launch plans that align with the company's overall business objectives.
- Lead cross-functional teams to design and implement promotional events such as exhibitions, seminars, and roadshows.
- Manage offline channel marketing activities including store point-of-sale (POS) support, material localization, and production.
- Collaborate with sales teams to develop and execute sales promotion strategies.
- Provide administrative support to the team including SAP system maintenance, tender drafting, and license application.
- Support sales back office activities such as database management, customer liaison, and after-sales service.
- Proofread and adapt global communication materials for local markets.
- Develop and implement localized promotion strategies that integrate seamlessly into the user journey.
- Adapt global content for online touchpoints such as social media and e-commerce platforms.
Requirements
- Bachelor's degree in Marketing or Business Administration.
- A minimum of 3 years' experience in Sales & Marketing, preferably in product promotion and communication.
- Strong branding expertise and understanding of UX principles.
- High sales affinity and good understanding of B2B retail landscapes.
- Understanding of digital landscapes related to target groups.
- Good team-player with strong analytical, communication, and organization skills.
- Strong user-centered approach and digital mindset.
- Fluent spoken and written English, Chinese, and Putonghua.
What We Offer
We offer a competitive remuneration package, including a performance bonus, 15-day annual leave, life and accident insurance coverage, generous medical and dental coverage, staff purchase privileges, and a 5-day work week.
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