Marketing Manager, Retail Products, AMH WPB Marketing

7 days ago


Hong Kong, Central and Western District, Hong Kong SAR China HSBC Full time
About the Role

We are seeking a high-calibre professional to join our team as a Marketing Manager, Retail Products, AMH WPB Marketing. This role will be responsible for developing effective programme strategies and mechanics to drive card growth for different customer groups/segments via different channels.

Key Responsibilities
  • Develop and implement programme strategies to drive card growth and customer engagement
  • Manage and ensure smooth programme implementation, including coordination with internal departments and external vendors
  • Drive digital acquisition and conduct market/portfolio analysis and segmentation study for acquisition and growth programme
  • Conduct programme evaluation to facilitate learning and continuous improvements
  • Manage budget and track expenses in accordance with the department's guidelines
Requirements
  • University graduate in business studies with a background in marketing
  • A minimum of 8 years' experience in a marketing role, ideally with involvement or a good understanding of banking products
  • Proficient in data analysis, project management, advertising production, and direct marketing with good commercial sense
  • Hands-on experience in digital acquisition and strong communication skills, especially in written Chinese and English
  • A team player with good interpersonal skills and the ability to multitask and meet tight deadlines
About HSBC

HSBC is committed to building a culture where all employees are valued, respected, and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working, and opportunities to grow within an inclusive and diverse environment.



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