Head, Customer Relationship Management

3 days ago

Hong Kong Island, Hong Kong SAR China West Kowloon Full time

The West Kowloon Cultural District Authority welcomes exceptional talent with a passion to realise the vision and mission of making the West Kowloon Cultural District a prime local and international destination for arts, culture and entertainment. Reports to : Chief Financial Officer Key Accountabilities Support senior executives in developing and executing the strategies of revamping the digital infrastructure of the West Kowloon Cultural District; Lead the alignment of CRM strategies, data definitions and data management practices across different business segments to improve customer engagement and retention, drive long-term growth and manage relationship with external stakeholders; Lead the development of segmentation strategies using data analytics techniques for the implementation of CRM initiatives and personalised marketing campaigns; Lead the implementation of the Customer Data Platform and new CRM system, and work with IT to drive the adoption of digital marketing technologies and data analytics; Lead the CRM team to maintain the Customer Data Platform and CRM system; oversee data accuracy and integrity in compliance with relevant rules and regulations; design dashboard to analyse trends and performance; extract insights to enable data-driven decision‑making processes; and identify opportunities to improve marketing automation for lead generation and conversion; Establish clear metrics to measure and optimise the effectiveness of the CRM initiatives; and provide regular reports and recommendations to internal stakeholders; Manage CRM budget and maximise ROI; Stay updated with industry trends and best practices in CRM technologies and analytics, and drive performance improvement through innovation; and Perform any other duties from time to time as the Authority may reasonably direct. The Ideal Candidate should possess A bachelor’s degree or above in business management, marketing or related discipline, with at least 12 years of relevant experience in CRM or marketing, of which 8 years at managerial level; Proficiency in CRM solutions and data analytics with track record of delivering results; Strong project management skills and execution ability; Excellent interpersonal and stakeholders’ management skills; Pragmatic with strong drives for results with excellent attention to details; Good team spirit with professional traits such as strategic‑minded, high productivity, determination and business acumen; Ability to work independently with self‑motivation and performance orientation; and Excellent command of written and spoken English and Chinese. #J-18808-Ljbffr

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