Marketing Executive

3 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Chantecaille Beauté Full time

Chantecaille sets a luxurious standard in the world of modern, botanical skincare and cosmetics. Our obsession with flowers and their amazing natural abilities to heal and work in harmony with the body is at the heart of our passion for skincare. Through ground-breaking scientific advancement, meticulous formulation, and personal commitment, we use beauty as a tool to effect change in the world. By creating purposeful, obsession-worthy beauty products crafted from the purest ingredients, we have raised the bar for the beauty industry. We have created a philanthropy platform that shines a spotlight on global environmental issues and supports conservation efforts around the globe.

Chantecaille is a company that offers everyone the means to find their place and thrive as an Equal Opportunity Employer. By joining Chantecaille, you will receive a benefits package and have access to future career opportunities within Chantecaille and the Beiersdorf Group.

Position Information

We are seeking a highly motivated and experienced Marketing Executive to join our Marketing Department. As a Marketing Executive, you will be responsible for overseeing and executing our Trade Marketing, VM and E-commerce strategies. Your primary focus will be to support the Senior Marketing Manager to develop and implement trade activation and promotion programs, manage VM developments and enhancements as well as e-commerce platform maintenance to enhance brand visibility, customer engagement and omni-channel business. This is an exciting opportunity to contribute to the success of our brand and make a significant impact for the Brand.

Position Responsibilities

Trade Marketing:

  • Assist Sr. Marketing Manager in developing and executing trade activation and promotion programs.
  • Coordinate the design, production, and delivery of marketing materials and visual merchandising (VM) materials in accordance to brand guidelines and launch calendar.
  • Organize on-counter or client events to attract and engage customers in a captivating manner.
  • Ensure timely production of visual merchandising materials such as light boxes, outposts, tent cards, and counter visuals, obtaining necessary approvals from headquarters, supervisors, and retailers.
  • Analyze post-campaign results and provide insights for continuous improvement.
  • Cultivate positive relationships with trade partners and actively negotiate brand exposure opportunities.
  • Collaborate closely with the Sales team to gather timely feedback on trade promotions and customer insights, adapting strategies and plans when necessary.
  • Stay informed about market trends and competitors' promotional and marketing programs, providing actionable insights and suggestions to management.

E-commerce:

  • Manage the day-to-day operations of our e-commerce platform, ensuring a seamless customer experience.
  • Collaborate with cross-functional teams to develop and execute e-commerce strategies to drive online sales and customer engagement.
  • Optimize product listings, descriptions, contents and images to maximize online search, visibility and conversion rates.
  • Monitor e-commerce KPIs, track performance, and prepare regular reports on progress against targets.
  • Stay up to date with industry trends and emerging technologies in the e-commerce space to ensure our online presence remains innovative and effective.
  • Collaborate with regional and local cross-functional teams to ensure a cohesive brand experience across all online touchpoints.
  • Continuously analyze customer data, website analytics, and online sales trends to generate insights and action plans for increased engagement and sales growth.

Position Qualifications

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven marketing experience in the beauty or retail industry.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Proficiency in monitoring KPIs, tracking performance, and preparing reports.
  • Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
  • Creative thinking and a keen eye for detail in designing marketing materials and visual merchandising materials.
  • Strong negotiation and relationship-building abilities.
  • Experience in managing e-commerce platforms and driving online sales.
  • Familiarity with e-commerce best practices, SEO, and digital marketing strategies.
  • Results-oriented mindset with a focus on achieving sales growth, customer engagement, and online conversion rates.
  • Familiarity with beauty industry trends and a passion for the beauty sector.
  • Good command of English & Putonghua.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Personal Care Product Manufacturing

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