Tbwa Chiat/Day Inc | Marketing Executive
4 hours ago
We are hiring for one of our ecosystem projects. They are a groundbreaking on-chain mining platform, reshaping the mining industry by tearing down traditional barriers and making cryptocurrency mining accessible to everyone.
They are looking for a Marketing Executive to drive the marketing strategies and initiatives that promote the project and communicate the value proposition to target audiences.
Job Description
- Develop and execute comprehensive marketing strategies to promote the project.
- Conduct market research to identify target markets, understand customer needs, and develop buyer personas.
- Create and manage marketing campaigns across various channels, including social media, email marketing, content marketing, influencer partnerships, and community engagement.
- Drive brand awareness and thought leadership in the web3 space through content creation, thought pieces, blog posts, and speaking engagements.
- Monitor and analyze marketing performance metrics, leveraging data to optimize campaigns and drive continuous improvement.
- Stay up to date with the latest trends, developments, and best practices in web3 marketing and decentralized technologies.
- Support event marketing efforts, including industry conferences, meetups, and virtual events.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 2+ years of experience in crypto marketing roles with strong understanding of the web3 ecosystem.
- Experience in developing and executing successful marketing strategies and campaigns.
- Excellent written and verbal communication skills, with the ability to articulate complex concepts in a clear and compelling manner.
- Analytical mindset with experience in data-driven decision-making and proficiency in marketing analytics tools.
- Strong project management skills with the ability to handle multiple priorities and meet deadlines.
- Self-motivated, proactive, and able to work effectively both independently and as part of a team.
- Passion for decentralized technologies and a desire to contribute to the web3 ecosystem.
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