Tbwa Chiat/Day Inc | Head of User Growth

4 hours ago


hong kong, Hong Kong SAR China Tbwa ChiatDay Inc Full time

We are hiring for one of our ecosystem projects.

We are seeking a highly skilled and adaptable problem solver who thrives in a fast-paced, diverse work environment. The ideal candidate will have exceptional learning ability, adaptability, attention to detail, and outstanding communication skills. As the Head of User Growth, you will play a key role in driving project growth and enhancing the brand's digital presence.

If you are passionate and enthusiastic about the web3 industry, come and join our team

In this role, you will:

  • Strategy Development and Execution: Develop and implement marketing strategies covering B2C/B2B business development, partnerships, marketing, and community engagement to ensure multi-dimensional brand growth.
  • Market Analysis and Opportunity Identification: Conduct in-depth analysis of market trends, the project’s ecosystem, and competitor insights; formulate targeted growth strategies and uncover potential growth opportunities through qualitative and quantitative data.
  • Data-Driven Growth Strategies: Design and execute data-driven growth strategies to optimize user acquisition, retention, and engagement continuously.
  • Project Management: Oversee growth projects end-to-end, ensuring delivery of materials, issue resolution, conflict coordination, and efficient cross-team communication.
  • Industry Awareness: Stay updated on trends in cryptocurrency and the metaverse to adjust growth strategies accordingly.
  • Team Leadership and Collaboration: Manage the operations team, oversee functional design, implement assessment mechanisms, and maintain close collaboration with R&D and marketing teams.

You might thrive in this role if you have:

  • 5+ years of experience in DeFi, blockchain, consulting, market research, or project management.
  • Proven work experience in the cryptocurrency sector.
  • Proficient in at least one comprehensive Web2/Web3 user growth methodology and capable of designing and implementing growth strategies effectively.
  • Experience in B2C product operations, with preference for candidates who have led growth efforts for Vault (B2C), DeFi, or Bridge products.
  • Experience in driving growth for Memecoin projects is a plus.
  • Proficient in database operations and using data to design and optimize growth strategies.
  • Strong leadership and communication abilities, with a proven track record of delivering results in a fast-paced startup environment.
  • Ability to excel in uncertain and rapidly changing environments and adjust strategies flexibly to tackle challenges.

Apply for this job

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