Chief Marketing Strategist

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China JC Executive Search Full time

Our company, JC Executive Search, is a global leader in executive recruitment. We are partnering with a top-tier brand to find a highly skilled marketing professional.

About the Role

The Senior Marketing Manager will be responsible for developing and executing marketing strategies that drive business growth in the APAC region.

Key Responsibilities:

  • Develop and update marketing strategies, including local media and buying strategies, to effectively target key markets.
  • Collaborate with digital business and trade sales teams to gather insights from market research and distill them into actionable consumer and trade insights.
  • Translate market strategy into micro-marketing strategy to activate the growing China markets.
  • Design and implement annual/multiple-year marketing campaigns, lead business reviews, and measure campaign effectiveness.

Requirements:

  • Bachelor's Degree in Marketing or related field, MBA preferred.
  • At least 12 years of B2C/FMCG marketing experience in sizable organizations; experience working in southern China is an advantage.
  • Strong communication skills and analytical mindset.


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