Performance Marketing Expert

3 days ago


Hong Kong Island, Hong Kong SAR China KuCoin Exchange Full time

Performance Marketing Expert (Media buy) Get notified about new Marketing Expert jobs in Hong Kong, Hong Kong SAR. Job Responsibilities Responsible for managing and optimising the company's paid advertising campaigns across major platforms such as Facebook, Google, TikTok, Twitter, Telegram, AppleSearch, etc. In charge of budget planning and execution, including account setup and management, ad performance optimisation, creative planning, and campaign monitoring. Manage external agencies for paid ads execution, including performance evaluation, account establishment, quality control, optimisation, and creative review. Drive creative development, collaborating with internal and external design teams to produce and iterate effective ad creatives. Continuously track campaign data, optimise strategy, and produce performance reports to meet growth targets. Stay up-to-date with the latest digital marketing trends, actively explore new media platforms, ad tools, and optimisation techniques. Responsible for advertising data infrastructure, including integration of SDKs from major platforms and third‑party tools (e.g., AppsFlyer, Adjust), and guiding tech/product teams through proper integration. Job Requirements Minimum of 5 years of hands‑on advertising experience on at least one of the following platforms: Facebook, Google, Twitter, Telegram, with a monthly ad spend of at least USD 200,000+. Experience in running paid advertising for at least two different app products; candidates with advertising experience in CEX (crypto exchanges), securities, banking, or utility apps are preferred. Familiar with mobile performance marketing workflows and data integration across overseas ad platforms. Strong analytical skills with a data‑driven mindset, sensitive to market and campaign performance data. Detail‑oriented, reliable, and capable of identifying, analysing, and solving problems independently. Outgoing personality with strong teamwork, communication, and coordination skills, able to work under pressure. Prior experience in CEX/FinTech overseas advertising or with an agency is highly preferred. Seniority level Mid‑Senior level Employment type Full‑time Job function Advertising Referrals increase your chances of interviewing at KuCoin Exchange by 2x. #J-18808-Ljbffr



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