Senior Performance Marketing Specialist

3 days ago


Hong Kong Island, Hong Kong SAR China SHOPLINE Full time

Develop and implement performance marketing strategies to drive lead generation, engagement, and revenue growth. Conduct market research and competitive analysis to identify new opportunities and trends in the industry. Analyze campaign performance metrics and provide actionable insights to improve ROI and conversion rates. Collaborate with creative teams to develop compelling ad copies, landing pages, and marketing assets. Monitor and report on key performance indicators (e.g. cost per lead) to measure the effectiveness of marketing campaigns. Stay up-to-date with industry trends, best practices, and emerging technologies in performance marketing. Identify and test new marketing channels and platforms to expand reach and drive performance. Plan, execute, and optimize performance marketing campaigns across various channels, including paid search, display advertising, social media, and affiliate marketing. Who we are looking for: Bachelor Degree or above At least 3-4 years working experiences in B2B marketing experience in growth marketing Agency experience is a plus Strong analytical skills and number sense Solid Knowledge in Google AdWords, FB ads & Google Analytics Familiar with growth marketing and driving user acquisition A problem solver who can work around obstacles and is result oriented Self-starter who can work independently in a timely manner #J-18808-Ljbffr



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