Category Marketing Manager

2 weeks ago


hong kong, Hong Kong SAR China Mayborn Group Limited Full time

Direct message the job poster from Mayborn Group Limited Reporting to the Senior Category Manager in the Hong Kong Office and working closely with the Head of Regional Marketing and Senior Digital Manager this role will drive Tommee Tippee Brand Awareness and Revenue growth in key Asia markets, through strong Category and Consumer Insights, Digital Brand Build excellence and Consumer marketing. Implementing Tommee Tippee Global Best Practice and best in Class Brand Activation on and offline. What you will be doing: Analyse Insights and data in key Asia regions and recommend portfolio, pricing and promotional strategy to drive revenue. Competitor pricing analysis and recommendation to optimise TT brand position in region Lead regular Brand and Category training for assigned regions Point of Sale (on and offline) recommendation and creative briefing. Approval of Distributor Activation materials Digital and SoMe Brand Build strategy sign off, approval, tracking and planning in line with global best practice. Monthly KPI and ROI tracking for key markets to deliver category targets. Drive regional marketing campaigns to align with category strategy and NPD launch timeline Coordinate sampling and spart parts. Support Desk top research for regional NPD and EPD projects Complete Online Digital shelf audits and recommend/ track improvements with Distributors Ensure all NPD is launched in line with Global recommendations on and offline ( 4Ps) Support creation of presentations internal and external. Support Monthly reporting timetable. Coordinate all QA documents and information for regional product registration Support Head of Regional Marketing and Snr Category Manager in specific projects Attend and support in the organisation of regional Expos and Mum events Regular travel to key Distributor markets in line with Quarterly review timetable What skills and experiences you’ll need to ace this job: Brand Marketing, Digital or Category management experience Analytical and commercial experience. Excel .PP and Word experienced. Confident in presenting to internal and external stake holders Regional market experience SEA Self-starter with the drive to investigate and proactively recommend solutions and solve problems If this job sounds interesting, then we'd love to hear from you. Please apply online or any questions can be directed to Luke at or James at Seniority level Associate Employment type Full-time Job function Marketing Industries Manufacturing Referrals increase your chances of interviewing at Mayborn Group Limited by 2x Get notified about new Category Marketing Manager jobs in Hong Kong, Hong Kong SAR . #J-18808-Ljbffr



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