Field Marketing Manager

Field Marketing Manager - BytePlus - Hong Kong Join the Fast-Growing BytePlus Team BytePlus is one of the newer Business Units formed to serve global enterprise customers with our leading technology solutions. As part of the BytePlus Team, you help enterprise customers build what's next for their business. Leveraging ByteDance's cutting-edge intelligent technologies, we are devoted to developing innovative products and solutions to shape the future. We empower our clients to focus on what truly matters. Centering on inspiring innovativeness and excellence, we create life-changing solutions that impact lives around the world. What you will be doing You will be responsible for developing the marketing plan for the Hong Kong market as well as executing marketing campaigns and strategies in the field, with the goal of promoting the brand, generating leads, and driving sales. Responsibilities Develop and implement marketing campaigns using market research, customer insights, and market segment developments to build effective marketing strategies. Collaborate closely with other functional teams, locally and globally, to define and deliver the marketing plan. Engage and maintain direct alignment with Sales/SE teams in terms of pre/post event communications, marketing-driven campaigns, and promotion strategies. Work closely with the marketing team to develop campaigns tailored to Hong Kong, including creating promotional materials, planning events or activations, and coordinating with local partners. Stay on top of industry trends and competitor activities to develop effective campaigns; analyze data to gain insights into customer behavior, market dynamics, and other factors influencing marketing strategies. Build relationships with vendors and local partners to build brand awareness and drive sales, such as organizing joint promotions, events, or co‑branding initiatives. Plan and execute events and activations (product launches, roundtables, workshops, webinars, trade shows) and coordinate logistics, manage vendors, and ensure smooth execution. Track and analyze campaign results using data analytics tools to measure effectiveness and identify areas for improvement. Report on the success of country marketing campaigns to senior management, providing insights and recommendations for future campaigns. Craft compelling marketing copy and narratives in both English and Chinese that resonate with a local audience. Minimum Qualifications At least 5 years of experience in Field Marketing. Strategic with good executional skills. High oral and written fluency in Mandarin to collaborate closely with stakeholders in Mainland China. Preferred Qualifications Project management and executional skills. Good understanding and proven ability to develop good marketing plans and deliver results. Ability to navigate ambiguity. Advanced AI Marketing experience (preferable): Experience marketing complex AI solutions, particularly in Generative AI or Large Language Models, to technical and business audiences. Developer & Community Marketing experience (preferable): Proven track record of building and executing programs for technical communities, such as hackathons, developer meetups, and workshops. Job Information Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content. Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day. As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. #J-18808-Ljbffr