Field Marketing Manager

7 days ago

Hong Kong Island, Hong Kong SAR China Avaya Full time

Field Marketing Manager - APJ (Hong Kong) Join to apply for the Field Marketing Manager - APJ (Hong Kong) role at Avaya . About Avaya: Avaya is an enterprise software leader that helps the world’s largest organizations and government agencies forge unbreakable connections. The Avaya Infinity™ platform unifies fragmented customer experiences, connecting the channels, insights, technologies, and workflows that together create enduring customer and employee relationships. We believe success is built through strong connections – with each other, with our work, and with our mission. At Avaya, you’ll find a community that values your contributions and supports your growth every step of the way. Skills & Experience: Plan, execute, and optimize integrated marketing campaigns aligned with regional revenue goals and target verticals. Partner closely with Sales Leaders and Account Managers to identify pipeline gaps and deploy activities that support deal progression. Track, report, and improve performance metrics across leads, opportunities, and ROI. Localize global marketing initiatives for APJ markets, ensuring relevance to customer needs, competitive landscapes, and cultural nuances. Manage multi‑channel campaigns including webinars, digital content, ABM programs, events, and partner‑led activities, in local language. Support strategic accounts with tailored account‑based initiatives. Develop joint marketing plans with key channel partners, distributors, and system integrators. Co‑fund, track and report partner marketing initiatives to ensure compliance and measurable outcomes. Conduct enablement sessions to empower key partners with the latest messaging and solutions. Lead the execution of flagship regional events, thought‑leadership forums, executive roundtables, and sponsorships. Manage event logistics, vendor relationships, and post‑event follow‑up to ensure pipeline influence. Manage regional marketing budget, ensuring efficient allocation and high return on investment. Operate independently with strong business judgment, proactively identifying new marketing opportunities and innovative ways to support revenue growth. Work closely with Product Marketing, Global Campaigns, Communications, and Sales Operations teams. Ensure consistent positioning of Avaya solutions across all regional touchpoints. Contribute regional insights to global strategy teams. Requirements 7–10 years of relevant experience. Bachelor’s degree or equivalent combination of education and experience. Preferred Experience with unified communications, contact center technologies, or cloud transformation solutions. Proficiency with CRM and marketing automation tools (Salesforce). Experience supporting multiple countries within APJ. Multilingual capabilities (English required; Cantonese, Mandarin, or Japanese a plus). Seniority level Not applicable. Employment type Full‑time Job function Marketing and Sales Industries Computer Networking Products, IT Services and IT Consulting, and Telecommunications #J-18808-Ljbffr

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