Field Marketing Manager
2 days ago
Overview Airwallex is seeking a Field Marketing Manager (Events) to lead B2B event strategy in Hong Kong. This role reports to the Marketing Director in HK and focuses on driving brand awareness, customer acquisition, and partner engagement through events. Responsibilities Lead B2B Event Strategy: Develop and execute a strategic, integrated B2B event marketing plan (online and offline) to enhance brand and drive business growth. Manage High-Impact Events: Oversee the end-to-end planning and execution of B2B events, ensuring quality, measurable outcomes, and strong ROI. Drive Strategic Partnerships: Collaborate with the Community Marketing Lead to cultivate and leverage key B2B ecosystem and association partnerships for enhanced lead generation and executive relationship building through events. Identify Market Opportunities: Analyze market trends to identify event opportunities and optimize outreach strategies. Measure & Optimize Performance: Track, analyze, and report on event effectiveness, using data to inform and optimize future strategies. Ensure Cross-Functional Alignment: Collaborate with internal teams (Sales, Legal, Finance, etc.) for seamless event delivery and partner experience. Who You Are Fluency in Cantonese and English. Experienced in managing both small and large-scale events. Highly effective communicator, internally and externally. Results-driven with a focus on achieving growth targets. Creative and strategic in approaching event partnership development. Possess extensive event management best practices. Proactive and independent in identifying and pursuing opportunities. Adaptable and thrive in fast-paced, ambiguous, hyper-growth environments. Relatable and effective at managing external partner relationships. What You Will Bring Strong track record in B2B marketing with measurable success. Excellent ability to manage multiple initiatives simultaneously. Minimum of 7 years in B2B marketing, preferably in financial services or technology. Experience managing large-scale marketing campaigns and events. Exceptional interpersonal skills for effective collaboration across teams. Strong analytical skills in marketing performance metrics. Familiarity with CRM systems and analytics software. Equal opportunity Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. If you are approached by someone claiming to represent Airwallex, please verify with our team. #J-18808-Ljbffr
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