Director, Strategic Development and Brand Management

3 days ago


Kowloon, Hong Kong SAR China Amazin Consultants Limited Full time

Director, Strategic Development and Brand Management A lifestyle fashion brand company is seeking a seasoned and visionary Director to lead brand strategy and drive business growth. This pivotal role requires a dynamic leader with deep expertise in retail operations and brand management , including e-commerce, wholesales and merchandising. Job Responsibilities The incumbent has full P&L accountability for a fashion brand business across Hong Kong, Macau and Mainland China, leading a sizable team to drive brand transformation and business development. Define and execute brand direction and positioning to ensure consistent identity across all markets. Lead cross-functional teams to deliver cohesive brand experiences, including design, product development, merchandising, and retail operations. Develop and implement strategic business plans to drive revenue, maximize profitability, and achieve multi-channel business targets. Spearhead store development initiatives, working closely with the business development team to oversee site selection, layout planning, and execution for new store openings. Expand brand footprint across Hong Kong, Macau, and China, ensuring alignment with brand values and market needs. Guide product development teams in creating market-relevant collections tailored to regional consumer preferences. Oversee merchandising strategies to optimize product mix, inventory, and seasonal planning. Monitor and enhance retail performance, ensuring operational efficiency and superior customer experience. Collaborate with internal departments to drive business initiatives and streamline processes. Oversee the brand’s e-commerce strategy and operations, ensuring seamless integration with offline channels and optimizing digital performance across platforms. Support the development of distribution networks and cultivate strategic partnerships with wholesale accounts. Design and implement promotional campaigns and incentive programs to boost sales and brand engagement. Build and mentor a high-performing team, fostering a culture of innovation, accountability, and excellence. Provide training and coaching to elevate service standards and team capabilities. Deliver insightful reports, forecasts, and market analysis to senior management. Requirements University graduate Minimum 15 years’ fashion retail industry, store operations management, product development and merchandising expertise. Strong business acumen, analytical skill and numerical sense. Work experience relevant to China retail market management is essential. Excellent leadership and people management skills with a track record in leading a sizable team. Proactive, presentable, excellent communication and influencing skills. Fluent in spoken and written English, Cantonese and Mandarin. #J-18808-Ljbffr


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