Senior Brand Communications Manager

Senior Brand Communications Manager – Hang Seng Bank (HK) Join to apply for the Senior Brand Communications Manager – Hang Seng Bank (HK) role at Hang Seng Bank . Some Careers Have More Impact Than Others. If you’re looking for a career where you can make a real impression, join Hang Seng and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Hang Seng offers opportunities, support and rewards that will take you further. Key Responsibilities Plan and execute creative and integrated communications campaigns that strategically and effectively promote the Bank’s brand values, enhance staff’s sense of belonging, and engage and inspire the Bank’s key external stakeholders. Drive the Bank's brand stories through engaging content for various external and internal channels, including media, YouTube, LinkedIn, intranet, staff mobile applications and events. Lead key message planning and develop creative and compelling stories to promote the Bank’s brand values and stories across various platforms, including traditional and social media for both internal and external audiences. Responsible for speech writing for senior executives to ensure impactful delivery and alignment with brand messaging. Develop and implement a content strategy for the Bank’s social media platforms, including content calendars, engagement strategies, and measurement of key performance indicators. Develop and implement creative and compelling internal communications and engagement plans that promote employer branding. Strategically plan and leverage all internal communication channels, ensuring key messages and stories will connect, inspire and engage employees, aligning them with the Bank's purpose, values, strategies, and leadership vision. Drive effective leadership communications through engaging content including CE LinkedIn, CE Townhall, etc. Drive executive profiling and build thought leadership for the Bank’s senior executives – featuring the Bank’s strategic values. Cultivate strong relationships with media, especially features, community and lifestyle sections. Manage media enquiries and develop strategic responses. Proactively identify and mitigate potential reputational risks in collaboration with all functions with regards to employer branding, community investments, social issues, marketing, etc. Ensure compliance of all ESG communications materials with relevant regulations and guidelines. Manage all aspects of event planning and execution, including budget management, vendor selection, logistics, and on-site coordination. Lead the development and implementation of innovative event concepts and experiences that engage and inspire attendees. Be an effective team leader by showcasing excellent communications and people skills; promoting a culture of teamwork, trust and mutual support; delegating effectively and empowering team members to take ownership; developing and mentoring team members to achieve their full potential; be open to seek feedback. Qualifications Minimum 12 years of experience in corporate communications with a sizeable organisation, with a focus on public relations, marketing, and/or events management. Excellent and proven track record in planning and executing events of various sizes and for different stakeholders. An innovative communicator. Excellent written and verbal communication skills in both English and Chinese, with a proven ability to develop compelling and impactful content. Proficient in content creation and storytelling on social media platforms, including YouTube and LinkedIn. Good design and art sense. Excellent strategic messaging skills, encompassing developing impactful key messages, aligning communication initiatives with business goals, and ensuring consistent messaging across channels. Strong media relations especially with features and lifestyle media in Hong Kong and preferably the Greater Bay Area. Understanding of the banking industry and its regulatory landscape preferred. Location: Hong Kong, Hong Kong SARSalary: HK$65,000.00–HK$85,000.00 per month Seniority Level: Mid‑Senior levelEmployment Type: Full‑time Issued by Hang Seng Bank Limited #J-18808-Ljbffr