Brand and Communications Manager

About Us Rachel Ma Agency is a premium creative agency serving worldwide luxury brands. From five-star global hotels to diamond and watchmakers, we craft compelling narratives and visual identities that define excellence. As we continue our strategic expansion into the Asian market, we are seeking a Brand and Communications Manager to provide end-to-end strategic leadership—from brand narrative to flawless physical execution—for our prestigious clients. The Role This is a leadership role for a strategic thinker and an impeccable executor. You will be the primary architect of brand strategy and the lead for its tangible expression. You are responsible for translating business objectives into powerful brand narratives and then bringing them to life through high-impact communications, premium content production, and curated VIP & KOL relationships. You will ensure every touchpoint, from a strategic deck to a photoshoot to a VIP event, is culturally resonant and flawless. Key Responsibilities Strategic Leadership & Planning: Develop comprehensive brand and communication strategies for clients, including brand positioning, narrative, messaging architecture, and long-term roadmaps for market growth in Asia. Client Partnership & Management: Serve as a senior strategic partner to clients, building trusted relationships, providing high-level counsel, and ensuring client objectives are met with excellence. Lead client presentations and strategic reviews. Content Production & Photoshoot Execution: Lead the end-to-end planning, art direction, and execution of premium photoshoots and video content—from concept development and crew sourcing to on-set production and post-production oversight—ensuring the highest quality visual assets. VIP & KOL Relations Strategy: Develop and manage the agency's approach to VIP and KOL engagement. Cultivate and nurture relationships with high-profile individuals and influencers to build brand prestige and drive authentic advocacy for our clients. Brand Stewardship: Act as the ultimate guardian of our clients' brand identity, ensuring all touchpoints are consistent, premium, and culturally relevant. Integrated Campaign Development: Lead the conceptualization and strategic direction of integrated marketing and PR campaigns, working in close collaboration with the creative and digital teams to ensure flawless execution. Market & Consumer Intelligence: Conduct in-depth analysis of the competitive landscape, consumer trends, and cultural nuances across key Asian markets to inform and validate strategic decisions. Who You Are 3-5+ years of experience: In brand strategy, communications, or luxury marketing, ideally within a premium agency or an in-house role at a luxury brand. A Strategic Architect & Executor: Proven ability to develop winning brand strategies and the practical experience to lead their execution through high-stakes productions and relationship management. A Luxury Native with a Black Book: Innate understanding of the luxury consumer and existing relationships or a proven track record of building relationships with VIPs, influencers, and creative talent in the industry. A Master Storyteller & Producer: Excels at crafting compelling narratives and has hands-on experience art-directing and producing premium photoshoots and content. A Confident Leader: Natural relationship-builder and can lead clients, creative crews, and high-profile individuals with authority and professionalism. Culturally Fluent: Deep insights into the Asian luxury market. Proficiency in English is required; Cantonese or Mandarin is a significant advantage. Your application will include the following questions Which of the following statements best describes your right to work in Hong Kong? What's your expected monthly basic salary? How many years' experience do you have as a Communications Manager? How would you rate your English language skills? How would you rate your Mandarin language skills? #J-18808-Ljbffr