Brand Communication Manager

3 days ago


Hong Kong Island, Hong Kong SAR China Ark Group International (Hong Kong) Limited Full time

Responsibilities Under ARK Global Brand Strategy , take full responsibility for brand communication and end-to-end event management of ARK Hong Kong’s city partnership projects across Hong Kong, Mainland China (Greater Bay Area) and overseas markets. This includes strategic planning, creative production, content publishing, on-site execution, and performance evaluation . Develop and implement integrated media and PR strategies , ensuring brand consistency between ARK Hong Kong and the group’s overall positioning. Lead content operations , define key campaign highlights , and establish a cross-platform communication matrix to enhance brand visibility and influence in Hong Kong and regional markets. Produce creative video scripts, brand stories, and bilingual (Chinese & English) communication materials , while coordinating with city partners, agencies, and external stakeholders to drive cohesive brand storytelling. Work closely with the Hong Kong marketing team to co-design and execute local brand communication campaigns and PR initiatives , taking joint responsibility for communication impact and event performance . Based on Hong Kong market characteristics , strategically leverage overseas media, partners, and agency networks to strengthen ARK’s brand presence and visibility in the Hong Kong region. #J-18808-Ljbffr



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