Senior Brand Communications Manager

Some careers have more impact than others. If you’re looking for a career where you can make a real impression, join Hang Seng and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Hang Seng offers opportunities, support and rewards that will take you further. Corporate Communications Hang Seng’s Corporate Communications Department formulates and executes compelling communications programmes that promote the Bank’s corporate image, products and services. It monitors public opinions about the Bank and ensures important messages are conveyed in a timely and effective manner, both internally and externally. The Department also helps safeguard Hang Seng’s brand and position as the leading domestic bank in Hong Kong by advising on reputational matters and strengthening relationships with its stakeholders. The Brand Communications function plans and implements strategic initiatives supporting the Bank’s brand values and employer value propositions. Working very closely with functional and business heads, the team proactively plans and executes communication initiatives to promote the Bank’s brand values, employee engagement and to promote the Bank’s reputation. The team also builds thought leadership and establish amicable relationship with various external stakeholders, leverage multiple channels including but not limited to traditional media, social media, external speaking opportunities and other events. Reporting to the Head of Brand Communications, the Senior Brand Communications Manager is responsible for developing and implementing integrated communication strategies that promote the Bank's brand values and enhance brand awareness across all channels. This role will focus on creating compelling content, managing media relationships, developing targeted campaigns, and ensuring brand consistency across all communication platforms. Key Responsibilities Integrated Communications to Promote Brand Values: Plan and execute creative and integrated communications campaigns that strategically and effectively promote the Bank’s brand values, enhance staff’s sense of belonging, and engage and inspire the Bank’s key external stakeholders. Drive the Bank's brand stories through engaging content for various external and internal channels, including media, YouTube, LinkedIn, intranet, staff mobile applications and events etc. Strategic and Effective Content Creation: Lead key message planning and develop creative and compelling stories to promote the Bank’s brand values and stories across various platforms, including traditional and social media for both internal and external audience. Responsible for speech writing for senior executives to ensure impactful delivery and alignment with brand messaging. Develop and implement a content strategy for the Bank’s social media platforms, including content calendars, engagement strategies, and measurement of key performance indicators. Employee Engagement and Communications: Develop and implement creative and compelling internal communications and engagement plans that promote employer branding. Strategically plan and leverage all internal communication channels, ensuring key messages and stories will connect, inspire and engage employees, aligning them with the Bank's purpose, values, strategies, and leadership vision. Executive Profiling: Drive effective leadership communications through engaging content including CE LinkedIn, CE Townhall etc. Drive executive profiling and build thought leadership for the Bank’s senior executives – featuring the Bank’s strategic values. Media Relations: Cultivate strong relationships with media, especially features, community and lifestyle sections. Manage media enquiries and develop strategic responses. Reputational and Issues Management: Proactively identify and mitigate potential reputational risks in collaboration with all functions with regards to employer branding, community investments, social issues, marketing etc. Ensure compliance of all ESG communications materials with relevant regulations and guidelines. Events and Campaign Management Manage all aspects of event planning and execution, including budget management, vendor selection, logistics, and on‑site coordination. Lead the development and implementation of innovative event concepts and experiences that engage and inspire attendees. Team Management Be an effective team leader by showcasing excellent communications and people skills; promoting a culture of teamwork, trust and mutual support; delegating effectively and empower team members to take ownership; developing and mentoring team members to achieve their full potential; be open to seek feedback. Qualifications - External Minimum 12 years of experience in corporate communications with a sizeable organisation, with a focus on public relations, marketing, and/or events management. Excellent and proven track record in planning and executing events of various sizes and for different stakeholders. An innovative communicator. Excellent written and verbal communication skills in both English and Chinese, with a proven ability to develop compelling and impactful content. Proficient in content creation and storytelling on social media platforms, including YouTube and LinkedIn. Good design and art sense. Excellent strategic messaging skills, encompassing developing impactful key messages, aligning communication initiatives with business goals, and ensuring consistent messaging across channels. Strong media relations especially with features and lifestyle media in Hong Kong and preferably the Greater Bay Area. Understanding of the banking industry and its regulatory landscape preferred. You’ll achieve more when you join Hang Seng Bank Limited. Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best‑in‑class products and services. We seek to attract high‑calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages. Issued by Hang Seng Bank Limited #J-18808-Ljbffr