Senior Manager, Brand Marketing

3 days ago

Hong Kong Island, Hong Kong SAR China Rise Associates Asia Limited Full time

Senior Manager, Brand Marketing (account servicing) We are looking for a dynamic and experienced Senior Brand Marketing Manager to join our global retail marketing team. The ideal candidate will play a key role in supporting multiple brands by formulating brand guidelines and ensuring their effective implementation on a regional basis. Candidates with a background in marketing agencies, strong project management skills, and exceptional interpersonal abilities are encouraged to apply, with preference given to those with experience in the APAC region. Key Responsibilities: Develop and maintain brand guidelines for multiple brands within the retail portfolio, ensuring consistency and alignment with strategic objectives across regions. Collaborate with internal teams and external partners to coordinate the implementation of brand guidelines, monitoring progress and providing guidance to ensure brand integrity is maintained. Lead cross-functional teams to execute brand marketing initiatives, including campaigns, product launches, and brand activations, ensuring alignment with brand guidelines and business goals. Conduct market research and analysis to identify brand positioning opportunities and consumer insights that can inform brand strategies and messaging. Work closely with regional marketing teams to adapt global brand strategies to local markets, taking into account cultural nuances and consumer preferences in the APAC region. Drive brand awareness and engagement through innovative marketing strategies, leveraging digital channels, social media, and other platforms to reach target audiences effectively. Qualifications: Bachelor's or Master's degree in Marketing, Business Administration, or a related field. Proven experience in brand marketing and strategy development, preferably in a marketing agency environment with strong project management experience. Strong project management skills, with the ability to oversee multiple projects simultaneously and meet deadlines in a fast-paced environment. Excellent interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and external partners. Familiarity with the retail industry and an understanding of branding principles and best practices. Experience working in the APAC region is preferred, with knowledge of regional markets and consumer behavior. Proficiency in data analysis and market research tools to derive actionable insights for brand strategy development. If you are a strategic thinker with a passion for brand marketing, a track record of successful project management, and experience working in diverse markets, we invite you to apply for this exciting opportunity to shape the brand identity and marketing initiatives of our retail portfolio on a global scale. Your application will include the following question: Which of the following statements best describes your right to work in Hong Kong? #J-18808-Ljbffr

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