Senior Brand and Content Marketing Manager

1 day ago

hong kong, Hong Kong SAR China Michael Page International (Hong Kong) Limited Full time

Join a leading Insurance company's expanding Marketing team Grow your Brand and Digital Marketing career with a well known Insurance brand. About Our Client This opportunity is with a well known and innovative organisation in the insurance industry, known for its unique market presence and commitment to excellence. The company operates across multiple markets and offers a professional and collaborative work environment. Job Description As a Senior brand and Content Marketing Manager, your main responsibilities will include: Develop and implement comprehensive brand strategies that align with business objectives. This includes positioning, messaging, and visual identity across all touchpoints. Oversee the creation and execution of multi-channel marketing initiatives including digital content, advertising, events, and loyalty programs. Lead cross-functional campaigns for new insurance products using paid media, influencer partnerships, and in-app promotions. Manage corporate social media accounts (Facebook, Instagram, LinkedIn & Chinese social channel such as Douyin/TikTok), ensuring timely content publishing, community engagement, and performance tracking. Collaborate with external agencies for media planning, creative production, PR, digital execution, and event management. Work with PR agencies to organize press conferences for new product launches. Conduct ongoing analysis of campaign KPIs, customer behaviour, competitor activities, and market trends to optimize strategies. Use Google Analytics and CRM dashboards to refine targeting and improve ROI. Lead ad hoc brand initiatives and cross-departmental projects from concept to execution. The Successful Applicant Requirements: Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or a related field. Minimum 8-10 years of experience in brand management, content strategy, and customer experience, prior experience in financial services or insurance is a plus. Proficient in managing social platforms (Facebook, Instagram, LinkedIn, Chinese social media platforms is a plus (Douyin/TikTok) and executing paid campaigns across these channels. Resourceful and hands‑on with a strong ability to lead creative ideation and execute innovative marketing solutions independently. Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines under pressure. Excellent command of both Cantonese and English, with strong communication and presentation skills. What's on Offer Performance bonus and benefits package paid across 12 months. Opportunity to work in a professional and collaborative environment in Hong Kong. Challenging and rewarding role in the insurance industry. If you are ready to take the next step in your career as a Senior Brand and Digital Marketing Manager, apply now to join this exciting opportunity in Hong Kong #J-18808-Ljbffr

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