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Senior Manager, Marketing

3 weeks ago

hong kong, Hong Kong SAR China South China Morning Post Publishers Ltd Full time

Enterprise+ is the B2B growth engine of the South China Morning Post, delivering premium insights, memberships, expert access, events, licensing, and bespoke solutions for senior decision‑makers and institutions across Asia and globally. Our portfolio includes SCMP Plus (corporate subscriptions), C‑Suite (executive community & membership), Connectiv (expert network), as well as syndication, licensing, merchandise, and future native B2B solutions. Purpose of the Position We are seeking a Senior Manager, Marketing to lead and execute the brand, demand‑generation, retention, and content marketing strategy for Enterprise+. This is a hands‑on, creative‑marketing hybrid role reporting directly to the VP, Enterprise+. You will own the marketing roadmap and campaign strategy, while also producing a significant portion of high‑quality creative output personally. This is a player‑coach position with responsibility for managing freelancers/agencies, owning the marketing budget, and partnering closely with Sales to drive pipeline and revenue outcomes. You will also work in tight coordination with our Network Growth & Engagement team (especially around C‑Suite community development), central marketing counterparts, and brand guardians to ensure coherence across the SCMP master brand and Enterprise+ sub‑brands. In this role, you will: Brand Architecture & Positioning Own and evolve the Enterprise+ brand architecture, ensuring alignment with SCMP brand standards and differentiation in the market. Maintain and refine sub‑brand identities and messaging across SCMP Plus, C‑Suite, Connectiv, syndication, licensing, merchandise, and new B2B offerings as they emerge. Establish clear value propositions, narrative pillars, and proof points tailored to priority audience segments (C‑suite, corporates, institutions, regional/global buyers). Integrated Campaign Strategy & Execution Develop the annual and quarterly campaign strategy and calendar aligned to revenue priorities and product milestones. Plan and execute multi‑channel campaigns across email, paid social, organic social, web, events, partnerships, and sales enablement. Build campaign toolkits that include messaging frameworks, creative sets, landing pages, nurture sequences, and sales play support. Digital Lead Generation & Pipeline Impact (Primary KPI) Own Enterprise+ demand generation with a focus on measurable outcomes including MQL, SQL, pipeline and revenue. Partner with Sales to define target account lists, buying committee personas, lead qualification flows, and feedback loops. Optimise conversion across the funnel through testing, segmentation, and improved creative and copy performance. Retention, Renewal & Customer Marketing Lead a structured renewal marketing and retention program for corporate subscriptions and memberships. Develop lifecycle communications, benefit reinforcement, renewal toolkits, case studies, and upsell/cross‑sell campaigns. Collaborate with account owners to reduce churn and increase multi‑year, multi‑product adoption. Content Marketing & Thought Leadership Own the Enterprise+ content marketing strategy in support of brand authority and demand outcomes. Plan and deliver high‑impact assets in partnership with editorial and product leads. Ensure content is commercially aligned while preserving SCMP credibility and quality standards. Personally design and refine premium B2B assets including event branding and signage, digital ads, social content, infographics, simple motion assets, sales enablement templates and toolkits, websites and online assets. Maintain strong visual consistency across all touchpoints, balancing speed with excellence. Raise the standard of Enterprise+ design storytelling and clarity for senior decision‑makers. Stakeholder & Cross‑Team Leadership Act as the marketing point person for Enterprise+ across internal stakeholders, including Network Growth & Engagement (especially C‑Suite community), Central/scaled marketing functions, editorial/product and brand guardians. Translate business objectives into clear marketing briefs and production plans. Manage the Enterprise+ marketing budget, allocating spend across campaigns, content, design, and external support. Identify, brief, and manage freelancers/agencies for peak workloads or specialised needs (copy, design, video, paid media). Ensure quality control, timely delivery, and value for money across vendors. Analytics, Reporting & Marketing Ops Define KPI dashboards and reporting cadence for pipeline contribution and SQL quality, campaign performance and conversion rates, retention/renewal metrics, brand engagement indicators. Use insights to adjust budget, creative direction, and channel investment. Skills and Experience that will lead to success 6+ years in B2B marketing, with strong experience in brand + demand + content (media, intelligence, memberships, professional services, or adjacent preferred). Proven track record of driving pipeline/SQL impact through integrated campaigns. Strong hands‑on design capability with a portfolio showcasing B2B storytelling across print + digital + presentation formats. Experience working in fast‑paced, stakeholder‑rich environments with senior internal and external audiences. Strong capability with Google suite, and familiarity with Figma. Solid understanding of marketing funnels, CRM/marketing automation concepts, and performance analytics. Commercially minded and comfortable being accountable for revenue‑adjacent outcomes. Excellent communicator who can move seamlessly between strategy, creative execution, and stakeholder management. Highly organised, deadline‑driven, and comfortable managing multiple priorities. A builder’s mindset: enjoys creating systems, frameworks, templates, and repeatable playbooks. Work location will be at Causeway Bay office. Application Process Your application will include the following questions: Which of the following statements best describes your right to work in Hong Kong? What's your expected monthly basic salary? Our Privacy Notice aims to comply with all relevant data privacy and protection laws. You should read the Privacy Notice in full at corp.scmp.com/privacy-policy. #J-18808-Ljbffr