CRM MarTech Project Manager

2 weeks ago


Hong Kong, Hong Kong SAR China Crypto.com Full time
About the Role

We are seeking a highly skilled and innovative CRM MarTech Project Manager to join our robust team. Reporting directly to the CRM Martech & Projects Director, the successful candidate will play a critical role in executing our CRM strategies from business requirements, through staging, and to final implementation.

As a key member of the CRM team, the CRM MarTech Project Manager will work closely with marketing, product, data, growth and tech teams to drive meaningful engagements at Crypto.com . The ideal candidate will have the opportunity to work on CRM applications that will have a pivotal impact on engagement and retention of users on the platform. You will gain a wide exposure on project management, growth strategy and data analytics.

Responsibilities
    • Collaborate with stakeholders to define CRM strategies that enhance customer experience and retention
    • Analyse customer data and insights to inform campaigns and initiatives
    • Lead the overall CRM function to coordinate and oversee project development from start to completion
    • Interface with development teams to estimate work efforts, define milestones and manage resources
    • Liaise with cross-functional stakeholders to ensure a thorough scoping of technical requirements and subsequent timely-delivery of projects
    • Communicate project status, potential bottlenecks, and key deliverables to both internal and external stakeholders in an effective manner
    • Assist in the planning and quality assurance (QA) for various data tracking events and integration projects across product lines
    • Maintain relevant project documentation to ensure timely delivery and project milestones
    • Point of communication between various teams internally and vendors externally
Requirements
    • 4+ years of customer data platforms (CDP) management in a Growth capacity
    • Hands-on experience of CDP across retention, acquisition, experimentation, data visualisation tools and data warehouse
    • Proficient in API requirements and liquid scripting for the automation and dynamic personalisation of campaigns
    • Analytical skills to query and make sense of complex datasets with SQL Ability to translate CRM requirements needs into PRDs
    • Proficient with project management tools, methodologies, and best practices
    • Intrinsically motivated with a can-do attitude; always looking for creative ways to circumvent challenges with minimal supervision
    • Excellent communication skills-both written and verbal-with an ability to convey complex concepts clearly
    • Meticulous and organised
    • Interest and knowledge in cryptocurrency, DeFi, NFT, Web3 space is a plus


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