Senior CRM and Digital Marketing Solutions Manager

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China West Kowloon Cultural District Authority Full time

The West Kowloon Cultural District Authority is seeking an exceptional Senior CRM and Digital Marketing Solutions Manager to join their team.

About the Role

This senior role will lead implementation activities, review end-to-end CRM processes, and manage full-cycle application development and implementation projects. The ideal candidate will have at least 5 years of experience in IT, with a background in CRM or customer loyalty systems, and prior experience in functional and technical perspectives of Microsoft Dynamics / Salesforce CRM / Customer Data Platforms (CDP) / Marketing Automation.

Responsibilities
  • Lead implementation activities such as business processes mapping, advice, and design for CRM system and operation improvement, and change management.
  • Review the end-to-end CRM process and suggest improvement plans, and assist the CRM team to execute operations by guidelines and principles.
  • Manage the full cycle of application development and implementation projects from requirement collection, design, coding, and testing to deployment.
  • Assist in managing vendors and contractors and ensure all work performed consistently follows the defined requirements, governance policies, and industrial best practices.
  • Recommend new business opportunities, new systems, and processes; identify simplification and documentation and improvements in operations.
  • Investigate system issues or incidents and prepare corresponding test plans to detect issues in testing or development phases to prevent repetitive cases.
Requirements
  • Possess a recognised university degree in Computer Science, Information Systems, or equivalent.
  • Have at least 5 years of experience in IT with at least 3 years in CRM or customer loyalty system in project management or business analyst role, preferably in a sizable organisation.
  • Have any prior experience in both functional and technical perspectives of Microsoft Dynamics / Salesforce CRM / Customer Data Platforms (CDP) / Marketing Automation.
  • Having knowledge of and experience in digital transformation, mobile apps, and cloud technology would be an advantage.
  • Possess knowledge in customer experience design, business analytics tools, and operations of loyalty programs is a plus.
About Us

The West Kowloon Cultural District Authority welcomes exceptional talent with a passion to realise the vision and mission of making the West Kowloon Cultural District a prime local and international destination for arts, culture, and entertainment.

We offer a competitive salary range of HKD $88,000 - HKD $110,000 per month, depending on experience, plus benefits and opportunities for professional growth and development.



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