Head of Marketing and Public Relations

2 weeks ago


Hong Kong, Hong Kong SAR China BC Group Full time

Responsibilities:

  • Strategy Development: Develop and execute innovative marketing and public relations strategies that effectively position OSL Group Limited as a leader in the digital asset industry. This includes identifying target audiences, defining key messages, and determining the most effective channels for reaching and engaging them.
  • Brand Management: Oversee the development and maintenance of the company's brand image, ensuring consistency across all marketing and communication channels. This includes managing brand guidelines, messaging frameworks, and visual assets.
  • Digital Marketing: Drive the development and execution of digital marketing campaigns, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and paid advertising. Stay updated on the latest trends and technologies in the web 3 industry to identify new opportunities for customer acquisition and engagement.
  • Public Relations: Develop and execute proactive public relations strategies to enhance the company's reputation and thought leadership position. This includes building and maintaining relationships with key media outlets, industry influencers, and strategic partners.
  • Content Development: Oversee the creation of high-quality content across various channels, including website, blog, social media, whitepapers, press releases, and thought leadership articles. Ensure content is compelling, engaging, and aligned with the company's brand voice and messaging.
  • Analytics and Reporting: Define key performance indicators (KPIs) and implement a robust analytics framework to track the effectiveness of marketing and public relations initiatives. Provide regular reports and insights to senior management, highlighting successes, challenges, and opportunities for improvement.

Qualifications:

  • Education and Experience: Bachelor's degree in Marketing, Communications, or a related field is required. A minimum of 7-10 years of experience in marketing and public relations, with a proven track record of success in both web 3 industry and traditional marketing roles.
  • Web 3 Industry Knowledge: In-depth understanding of the web 3 industry, including blockchain technology, cryptocurrency, decentralized finance (DeFi), non-fungible tokens (NFTs), and other emerging trends. Familiarity with the unique marketing challenges and opportunities within the web 3 ecosystem.
  • Traditional Marketing Expertise: Strong background in traditional marketing practices, including brand management, digital marketing, content development, public relations, and campaign execution. Ability to apply traditional marketing principles and best practices to the web 3 industry.
  • Strategic Thinker: Proven ability to develop and execute strategic marketing and public relations plans that align with business objectives. Strong analytical and problem-solving skills, with the ability to think creatively and innovatively.
  • Leadership and Collaboration: Demonstrated experience leading and managing a high-performing marketing and public relations team. Ability to collaborate effectively with cross-functional teams, including sales, product, and executive leadership.
  • Communication Skills: Excellent written and verbal communication skills, with the ability to craft compelling messages and narratives for diverse audiences. Strong presentation and public speaking skills.
  • Results-Driven: Track record of delivering measurable results and achieving marketing and public relations goals. Ability to prioritize and manage multiple projects simultaneously, while maintaining attention to detail

  • Head of the Division of Public Policy

    Found in: Talent HK C2 - 1 week ago


    Hong Kong, Hong Kong SAR China The Hong Kong University of Science and Technology Full time

    Job Posting Details The UniversityFounded in 1991, The Hong Kong University of Science and Technology (HKUST) is a world-renowned international research university dedicated to the advancement of learning and scholarship, with particular emphasis on postgraduate education and close collaboration with the industry, business, and government. It promotes...

  • Marketing Services Manager

    Found in: Talent HK C2 - 1 week ago


    Hong Kong, Hong Kong SAR China The Langham, Hong Kong Full time

    Job Summary . Initiate and oversee the copywriting, design, production and printing of hotel collaterals in line with LHR ‘s corporate image guidelines. Draft all copy for English press releases, speeches, presentations and collaterals required by the hotel management and departments To direct subordinates or juniors in the production of...

  • Event & Public Relations Executive

    Found in: Talent HK C2 - 1 week ago


    Hong Kong, Hong Kong SAR China China Mobile International Limited Full time

    Event & Public Relations ExecutiveHeadquartersHKEvent & Public RelationsMarketing & Public RelationsMiddleApplyStaff ApplicationResponsibilityAssist in organizing local and international events such as conferences, seminars, customer networking events, exhibitions, etc.Assist the manager on the digital and offline marketing campaign implementationAssist on...

  • Senior Event

    Found in: Talent HK C2 - 1 week ago


    Hong Kong, Hong Kong SAR China China Mobile International Limited Full time

    Senior Event & Public Relations ExecutiveHeadquartersHKEvent & Public RelationsMarketing & Public RelationsMiddleApplyResponsibilityAssist in organizing local and international events such as conferences, seminars, customer networking events, exhibitions, etc.Assist the manager on the digital and offline marketing campaign implementationSupport the design...

  • Director of Public Affairs and Communications

    Found in: Talent HK C2 - 1 week ago


    Hong Kong, Hong Kong SAR China The Hong Kong University of Science and Technology Full time

    Job Posting Details The University is seeking a high calibre and seasoned professional to take up the position of Director of Public Affairs and Communications (DPAC). The appointee will be working in close consultation with the senior management team and stakeholders of the University to provide overall leadership and strategic direction in formulating and...

  • Public Relations Planner 公共關係主任

    Found in: Talent HK C2 - 1 week ago


    Hong Kong, Hong Kong SAR China Nu Skin Full time

    Public Relations Planner   Your Responsibilities: Support Brand Manager on all rounded PR and communications activities to achieve KPI Participate in developing ideas & concepts and execution for campaign and events from planning, budget control, execution to logistic arrangements Work closely with internal and external parties to ensure that all PR...

  • Postdoc (Social Resilience and Public Law Lab)

    Found in: Talent HK C2 - 1 week ago


    Hong Kong, Hong Kong SAR China City University of Hong Kong Full time

    Duties Conduct research for the Social Resilience and Public Law Lab of the Centre (including literature review, data collection and data analysis); Prepare various publications (including journal articles, policy papers, marketing and publicity materials); Organise/coordinate academic conferences, scholarly activities and events; Assist the director...

  • Manager - Content - Public Relations

    Found in: Talent HK C2 - 1 week ago


    Hong Kong, Hong Kong SAR China Langham Hospitality Group Full time

    Job Summary . Langham Hospitality Group (LHG) is a global hotel company with properties located in major cities and four continents under The Langham Hotels and Resorts , Cordis Hotels and Resorts and Ying'nFlo brands . It is the hospitality arm of Great Eagle Holdings, a leading property development company in Hong Kong. Key...

  • Global Public Affairs

    Found in: Talent HK C2 - 2 weeks ago


    Hong Kong, Hong Kong SAR China Blackstone Full time

    Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1 trillion in assets under management include...

  • Assistant Manager, Communications

    Found in: Talent HK C2 - 3 weeks ago


    Hong Kong, Hong Kong SAR China Dah Sing Bank Full time

    Job Purpose: • To support execution of marketing and promotional campaigns for the retail bank, including segments, products, services and channels • To help plan and executive proactive and effective PR campaigns to increase the Bank’s positive media exposure and share of voice • To help manage and coordinate the Bank’s branch display guidelines...


  • Hong Kong, Hong Kong SAR China Dah Sing Financial Group Full time

    About Dah Sing Group The Dah Sing Group is a leading financial services group in Hong Kong offering banking, insurance, financial and other related services through its growing network of over 70 branches in Hong Kong, Macau and Mainland China. Our currency is caring, teamwork and progressiveness. We accept that everyone is unique and different in talent,...


  • Hong Kong, Hong Kong SAR China The Hong Kong University of Science and Technology Full time

    Job Posting Details The University is seeking a high-caliber individual to provide administrative support to the Director of Public Affairs and Communications (DPAC), perform central office administration and offer communications support in the Public Affairs and Communications unit of the Global Engagement and Communications Office. This job opening is...

  • Public Relations Officer/ Business Networking Executive

    Found in: Talent HK C2 - 2 weeks ago


    Hong Kong, Hong Kong SAR China Ecrent Full time

    Responsibilities: Organize and execute various kind of company activities including business networking & referrals, seminar, invitation, meeting and events Prepare press release and handle enquiries from media Organize PR activities and assist corporate events so as to promote the company image Liaise with business partners for joint promotion...

  • Associate Professor/Assistant Professor

    Found in: Talent HK C2 - 2 weeks ago


    Hong Kong, Hong Kong SAR China City University of Hong Kong Full time

    Duties The appointee is expected to pursue microbiology research in the context of public health and the environment. Research topics, including but not limited to detection, transmission, mitigation and/or control of infectious diseases, are of interests. We welcome research that involves field observation, laboratory experimentation and/or theoretical...

  • Manager (Brand Marketing)

    Found in: Talent HK C2 - 1 week ago


    Hong Kong, Hong Kong SAR China The Hong Kong University of Science and Technology Full time

    Job Posting Details The Hong Kong University of Science and Technology (HKUST) is seeking a high-caliber individual who is creative, mature, meticulous, passionate and motivated to support the Brand Marketing Team of the Public Affairs and Communications Unit in building a strong international and local brand of HKUST. The appointee will play a key role in...

  • Head

    Found in: Talent HK C2 - 1 week ago


    Hong Kong, Hong Kong SAR China City University of Hong Kong Full time

    Head of Department of Social and Behavioural Sciences [Ref. C//09] City University of Hong Kong is a dynamic university located in the heart of Hong Kong. As a publicly funded institution, our goals are to pursue high levels of excellence, promote innovation and nurture creativity with the aim to improve people’s lives. In a city where East meets...

  • Associate Professor

    Found in: Talent HK C2 - 2 weeks ago


    Hong Kong, Hong Kong SAR China Vocational Training Council Full time

    Major Duties : The successful appointee shall engage in the planning, development, implementation and review of the Bachelor of Arts (Hons) in Public Relations and International Events Management programmes with Medium of Instruction in English and Putonghua respectively. The appointee will need to provide strong academic leadership in the formulation...

  • Policy & Public Affairs Manager

    Found in: Talent HK C2 - 2 weeks ago


    Hong Kong, Hong Kong SAR China Pfizer Full time

    Role Purpose: Responsible for leading and managing policy and external relations across Government, Trade Associations and Patient Organizations. In close collaboration with the Hong Kong leadership team and regional Corporate Affairs team, the role is responsible for driving policy and advocacy strategies focused on the value of innovation, healthcare...

  • Partner Relations Manager

    Found in: Talent HK C2 - 1 week ago


    Hong Kong, Hong Kong SAR China China Mobile International Limited Full time

    Partner Relations ManagerHeadquartersHKPartner RelationsBusiness Development Management, Business Operations Management, Marketing & Public Relations, Relationship Management, Sales & Business DevelopmentSeniorApplyResponsibilityDevelop and implement strategy for carrier partner collaboration to align with corporate strategy and business development...


  • Hong Kong, Hong Kong SAR China Hong Kong Exchanges and Clearing Limited Full time

    Company Introduction: We're home to Asia's most dynamic and vibrant capital markets. Connecting capital, ideas, inspiration and innovation for deeper, more diverse and liquid global capital markets; providing greater choice and opportunity for our customers, each and every day. HKEX is a purpose-driven company. Our commitment to the long-term development...