Performance Marketing Lead

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About Sleek
Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.

We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.

We operate 3 business segments:

1. Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with 5% market share of all new business incorporations.
2. Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service.
3. FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses.

Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 450 staff with an intact startup mindset.

We have achieved >70% compound annual growth in Revenue over the last 5 years and as a result have been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia. Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Singapore.

Some Other Great Things About Working At Sleek...

Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment.

Flexibility: You'll be able to work from home [2-3] days per week/Fully remote. If you need to start early or start late to cater to your family or other needs, we don't mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each year.

Financial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules. Additionally, you'll be able to access our flexi benefits scheme for home office equipment or health and fitness expenditure, depending on your country of residence. Certain staff at Sleek are also eligible for our employee share ownership plan and can share in the upside of our stellar growth trajectory as we work toward listing on a prominent stock exchange in the Asia Pacific region.

Personal growth: You'll get a lot of responsibility and autonomy at Sleek - we move at a fast pace so you'll be making decisions, making mistakes and learning. There's also a range of internal and external facing training programmes we run. We're also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.

Sleek is also a proudly certified B Corp. Since we started our journey in 2017, we've been committed to building Sleek as a force for good. In just over 5 years, we've joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are building an inclusive, equitable, and a regenerative economy. We have planted over 29,271 trees to reforest our ecosystem and saved 7 tons of paper from landfills by processing over 1.4M pages through SleekSign. We aim to be Carbon Neutral by 2030.

About The Role
We are looking for a Performance Marketing Lead that is excited about the below Mission and Outcomes over the next 6-12 months.

Mission: The Performance Marketing Lead will play a pivotal role in driving data-driven insights and optimization strategies for performance campaigns across all the Sleek markets. With a large emphasis on Google Search campaigns, this role requires detailed campaign analysis, onsite performance evaluation, and accurate forecasting to ensure targets are consistently achieved.

Outcomes:

1. Exceed revenue and ROAS targets by actively optimizing keywords and ad creatives while leveraging performance data to adjust campaigns in real time, correct underperformance, and maximize results.
2. Accelerate growth in high-performing markets by executing strategic bid adjustments, refining audience targeting, and optimizing budgets across campaigns from in-depth performance analysis to drive incremental gains.
3. Expand market share in growth markets by launching and optimizing new campaigns, refining keyword strategies, and developing tailored, original ad creatives to improve conversion rates and capture untapped opportunities.
4. Drive continuous improvement by proactively developing and communicating actionable opportunities to drive incremental growth in conjunction with the ecommerce and sales teams.
5. Ensure consistent and reliable campaign attribution by troubleshooting and resolving tracking discrepancies and ensuring accurate performance measurement across platforms.

To do this, you will have a minimum of 6 years experience as a performance marketer and 3 years hands on experience with Google Ads with large budgets. You will most likely be located in Singapore, Philippines, Hong Kong, Malaysia or Thailand.

Behavioural fit is also important at Sleek, and we will be looking for candidates that have a proven track record of embodying the below attributes in their recent roles:

Ownership: This shows reliability and helps build trust within the team. We move fast and need to know that everyone will see things through to completion and proactively help to get things back on track when challenges arise. Accountability is really important to us.

Humility: There is so much we don't know. Humility allows for open-mindedness to feedback and a willingness to learn from others. It paves the way for collaboration and creates a positive work environment. It is a key ingredient of self awareness and emotional intelligence.

Structured Thinking: Our business is complex with many layers (many services, many countries, many cultures). Regardless of whether you're more analytical or creative in nature, being able to show sound judgement is important to us. It ensures solutions are pragmatic and balance the needs of the organisation, team and customers.

Data driven: We are a data rich business with 15,000 small customers. Each decision we make can impact many more people than we realise - so it's critical that we use sound data to support our strategies and review the success of our initiatives.

Can have tough conversations in a positive way: It's not a matter of if, but when difficult interpersonal situations arise. Disagreement, conflict and disappointment are a given in a fast moving business where people care about their work. People that proactively have tough conversations with kindness build empathy, trust and great working relationships.

Requirements

Background Requirements:

1. Technical Expertise:
   1. At least 6 years of hands-on experience with performance marketing.
   2. At least 3 years hands-on experience with Google Ads, including campaign setup, management, and reporting. You will have managed large budgets and understand how to optimize across many campaigns and campaign types.
   3. Significant experience with Performance Max is a major plus.
   4. Proficiency in Excel and Google Sheets, with the ability to create advanced formulas, pivot tables, and dynamic dashboards.
   5. Familiarity with Tableau, Looker Studio, or other data visualization tools to use or create actionable reports.
2. Analytical Skills:
   1. Demonstrated ability to analyze large datasets and extract meaningful trends and insights.
   2. Experience in identifying tracking discrepancies and resolving complex issues.
   3. Expertise in forecasting methodologies and performance target tracking.
3. Communication & Collaboration:
   1. Strong verbal and written communication skills to present findings and recommendations to non-technical stakeholders.
   2. Experience collaborating with cross-functional teams, including marketing, BI and ecommerce teams.
4. Professional Attributes:
   1. Exceptional attention to detail and a results-oriented mindset.
   2. High level of autonomy with a proactive approach to problem-solving and continuous improvement.
   3. Proven ability to manage multiple tasks and meet deadlines in a fast-paced environment.
5. Preferred Qualifications:
   1. Experience with additional ad platforms (e.g., Meta Ads, Bing Ads, etc.).
   2. Familiarity with CRM tools is a bonus.

Benefits
Fully Remote Working Arrangements

Associate

Full-time

Marketing

IT Services and IT Consulting

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