Digital Performance Lead
2 weeks ago
GroupM is the world's largest media investment company and part of WPP. Our extensive global network, coupled with a deep understanding of local markets, enables us to deliver superior results for our clients. We foster a culture of diversity and inclusion, which drives innovation and excellence in everything we do.
About the Role
This is an exciting opportunity to join our team as a Digital Performance Lead. As a key member of our performance marketing team, you will be responsible for overseeing the strategy, planning, implementation, and reporting of digital campaigns across multiple brands. Your goals will be to drive business growth, improve client relationships, and enhance our reputation as a leader in the industry.
Your Key Responsibilities
- Oversee the strategy, planning, implementation, and reporting of digital campaigns across multiple brands.
- Set expectations and deliver on multiple projects simultaneously.
- Responsible for hitting Performance KPIs for all brands, which will help prove the value of biddable platforms to clients and internal teams.
- Maintain a forum for continuous learning and knowledge sharing.
- Succeed in leading cross-functional teams with clients, internal teams, and media owners.
Required Skills and Qualifications
- 1-2 years of relevant experience in performance marketing.
- Thorough understanding of all key biddable mechanisms and their implications.
- Able to confidently communicate with clients.
- Managed a team before.
- Fluent in spoken and written English and Cantonese.
- Candidate with less experience may be considered for a specialist role.
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