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Digital Experience Executive
3 months ago
Reports To: Digital Experience Manager – Operations
We are looking for an energetic team player with demonstrated experience in digital platforms performance reporting and monitoring to join our team and help Cathay to deliver on our ambitious goal of becoming one of the world’s great service brands, known for great digital experiences.
In this role you will analyse and monitor how users experience our digital channels (web sites and mobile apps), how they interact with our applications (such as book flight tickets, manage bookings, perform online check-in, etc.). You will be responsible to define and measure key performance indicators (KPIs), prepare the reports and dashboards for ongoing monitoring and reviews to assess the effectiveness of digital initiatives, and identify areas for optimization and to ensure the health of our digital channels.
*Covering our flagship website: www.cathaypacific.com and mobile apps, excluding social media.
Key ResponsibilitiesConduct digital analysis leveraging on both quantitative and qualitative data to generate insights for digital experience. Evaluate performance, identify trends and anomalies, and recommend usage based on business needs for Cathay’s digital platforms (e.g. Website, Mobile App, Booking Engine) Produce quality reports and dashboards on monitoring customer experience performance. Support product teams in applying and integrating the right set of metrics, analytics model and visualization into day-to-day processes. Provide day-to-day monitoring on the health of our digital channels. Collaborate closely with product teams to ensure smooth flow of digital operations, and access and implement best practice ideas. Provide comments and recommendations on the report generation process and automation to improve operational efficiency. Requirements
Bachelor’s degree in Business, Computer Science or related subjects 3+ years of digital performance and analytics experience, and/or a related function Proven experience in performance and analytics tools such as Adobe Analytics, Google Analytics Proficiency in visualisation and analytics tools such as QlikSense and Alteryx Proficient in SQL, data visualization software and Excel. Attention to detail, speed and accuracy when processing data Strong communication, problem-solving and analytical skills Good written and oral communication skills. Fluent in Cantonese, English & ideally Mandarin Personal & Application Information
Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.
