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Marketing Insights Analyst

3 months ago

Hong Kong, Hong Kong SAR China British American Tobacco Full time

BAT is evolving at pace – truly like no other Organization.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey

 Marketing Insights Analyst - 12-months contract - Global Travel Retail, British American Tobacco
We are currently seeking an Insights Associate for a 1-year contract position within the Global Travel Retail of British American Tobacco (BAT). As an Marketing Insights Analyst, you will play a crucial role in supporting the Insights Lead in driving actionable insights across all categories, including Combustibles, Vapour, Modern Oral, and Heated Products across the world.

ROLE PROFILE

JOB TITLE : Marketing Insights Analyst

FUNCTION : Marketing - Trade Marketing & Distribution

CITY & COUNTRY : Hong Kong

REPORTS TO : Insights Lead

GERGRAPHIC SCOPE : Global Travel Retail

ROLE SUMMARY

Extract data from various sources including offtake, passenger data, competitor intelligence, domestic performance, to support monthly performance updates. Summarize industry trends and update competitor activity plans, delivering concise messages to inform business opportunities. Facilitate the discussions with cross-functional teams, including Customer Group, Consumer Experience, and Category teams, to gather inputs and align key findings and actions based on the analysis. Support issue-based analysis to identify key learnings and business opportunities. Support information and inputs collection for market research projects.

EXPERIENCE, SKILLS, KNOWLEDGE

A quick learner with a proactive attitude, eager to acquire new skills and knowledge in a dynamic work environment. Open-minded and resilient, able to accept feedback and adapt swiftly to changing circumstances. Strong ability to connect the dots and navigate through complex environments, identifying patterns and insights. Strong interests in driving business growth through marketing 5Ps.  1-2 years of experience in data analysis, consumer insights, or business intelligence, with a solid understanding of analytical tools and methodologies. Candidates with an agency background are welcomed. Academic background in business administration or marketing is preferred.

Joining our team as an Insights Associate offers a unique opportunity to contribute to the success of our Global Travel Retail division. We value innovative thinking, collaboration, and a passion for delivering impactful insights. If you are enthusiastic about working in a fast-paced, global environment and possess the required skills and mindset, we invite you to apply.

Please submit your resume and a cover letter outlining your relevant experience and why you are interested in the position. We look forward to reviewing your application and potentially welcoming you to our team.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

Global Top Employer with 53,000 BAT people across more than 180 markets Brands sold in over 200 markets, made in 44 factories in 42 countries Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations Diversity leader in the Financial Times and International Women’s Day Best Practice winner Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference