Marketing Manager, Insights Consultant

21 hours ago

Hong Kong, Central and Western District, Hong Kong SAR China HSBC Full time
Customer Insights Manager, Marketing Manager

HSBC is seeking a high-calibre professional to join our team as a Customer Insights Manager, Marketing Manager. This role will be responsible for leading the generation of actionable customer insights that help solve WPB business and marketing challenges.

Key Responsibilities:
  • Be the Voice of Customer and inform market dynamics impact on current and future growth opportunity in total market and across customer segments through innovative approach and compelling storytelling
  • Lead the generation of actionable customer insights that help solving WPB business and marketing challenges through integrating external research findings, internal customer data, desk research with analytical methodology to enable customer-centric decision making
  • Support AOP by proactively connect with stakeholders to understand business needs, lead right-size customer research learning plan development, research execution, insights delivery with in-depth analysis and presentation to deduce meaningful and actionable insights
  • Identify brand growth opportunity and reveal customer and competitor intelligence by managing and exploiting brand performance trackers and customer insight programs
  • Partner with Group and Regional Insights team to develop and pioneer cross-region customer programs
  • Manage external and regional agency relationship to ensure quality insight delivery, and support vendor management within the Insights Consulting team
  • Demonstrate and champion a speak-up culture by challenging actions and behaviours that are not consistent with HSBC's policies and/or the best interests of the business and its customers
Requirements:
  • Bachelors or master's degree (Social Science, Statistics, Business Administration, Marketing preferred)
  • Extensive work experience in customer insights / strategy planning / customer experience is a must, experience in statistical modelling techniques is an advantage
  • Ability to distil complex business and customer environment into simple, strategically sound and insight led stories
  • Experience in conducting ad-hoc projects & continuous tracker (e.g. customer segmentation, brand health tracking, market share tacking, etc.)
  • Abilities and skills to create holistic view of brand performance trend and be able to identify and prioritize growth and white space opportunities
  • Ability to work on multi-function projects demonstrating excellent relationship building skills and managing stakeholders across a matrix organization

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

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