Marketing Insights Specialist

4 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China KYC Consulting Full time
Job Description:

As a Marketing Analyst at KYC Consulting, you will play a crucial role in analyzing media campaign data to assess performance, identify trends, and evaluate the effectiveness of advertising strategies.

Key Responsibilities:

  • Analyze media campaign data to assess performance and identify trends.
  • Monitor key performance metrics, such as sales, impressions, click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
  • Conduct in-depth data analysis using tools such as Google Analytics, SQL, or other data analysis software to uncover insights and opportunities for optimization.
  • Collaborate with cross-functional teams, including marketing, sales, and product, to gather data requirements, align on objectives, and develop effective retail media strategies.
  • Participate in post-campaign analysis to evaluate the success of retail media initiatives and provide recommendations for future campaigns.

Requirements:

  • Bachelor's degree in marketing, business, statistics, or related fields.
  • Good analytical skills with proficiency in data analysis tools such as SQL, or other data analysis software.
  • Knowledge of digital advertising metrics and concepts, including CTR, ROAS, conversion tracking, and attribution modeling.
  • Excellent written and verbal communication skills, with the ability to translate complex data into actionable insights for non-technical stakeholders.
  • Detail-oriented with the ability to manage multiple projects and priorities in a fast-paced environment.
  • Knowledge of marketing strategies and consumer behavior is a plus.
  • Fresh graduates are welcome.


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