Marketing Insights Specialist
4 weeks ago
As a Marketing Analyst at KYC Consulting, you will play a crucial role in analyzing media campaign data to assess performance, identify trends, and evaluate the effectiveness of advertising strategies.
Key Responsibilities:
- Analyze media campaign data to assess performance and identify trends.
- Monitor key performance metrics, such as sales, impressions, click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
- Conduct in-depth data analysis using tools such as Google Analytics, SQL, or other data analysis software to uncover insights and opportunities for optimization.
- Collaborate with cross-functional teams, including marketing, sales, and product, to gather data requirements, align on objectives, and develop effective retail media strategies.
- Participate in post-campaign analysis to evaluate the success of retail media initiatives and provide recommendations for future campaigns.
Requirements:
- Bachelor's degree in marketing, business, statistics, or related fields.
- Good analytical skills with proficiency in data analysis tools such as SQL, or other data analysis software.
- Knowledge of digital advertising metrics and concepts, including CTR, ROAS, conversion tracking, and attribution modeling.
- Excellent written and verbal communication skills, with the ability to translate complex data into actionable insights for non-technical stakeholders.
- Detail-oriented with the ability to manage multiple projects and priorities in a fast-paced environment.
- Knowledge of marketing strategies and consumer behavior is a plus.
- Fresh graduates are welcome.
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