Senior Marketing Manager, Retail Products
4 months ago
Some careers shine brighter than others
If you’re looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.
Customer Value Management is vital in maintaining HSBC’s position as a provider of world-class wealth and personal banking solutions, directing business development with a focus on customers. The team works to ensure the most appropriate pricing, products and promotions are directed to the most relevant customers, concentrating on building value, treating customers fairly and creating a superb customer experience.
We are currently seeking a high calibre professional to join our team as a Senior Marketing Manager, Retail Products.
Principal Responsibilities
Develop effective strategies and mechanics to drive card acquisition and portfolio growth for different customer groups/segments via different channels Leverage market/portfolio analysis and segmentation study to understand customer needs and grow base and volume Collaborate with internal departments and external vendors to ensure timely and effective coordination for the rollout of initiatives Manage budget and track expenses in accordance with the department’s guidelines Ensure all activities adhere to established marketing processes and policies and reinforce the brand values Requirements University graduate in business studies or marketing is preferred Experience in a marketing role of no less than 8 years, with a good understanding of banking products would be highly preferred Solid broad based business experience within a Financial Service based institution, or an innovative customer/service-based institution Be passionate about the customer and be obsessed with customer outcomes Demonstrating ability to identify strategic needs-based solutions both now and in the future Proven understanding of customer insights and their role in marketing strategy development and delivery as well as marketing communications development Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment Ability to think innovatively, shaping and communicating new concepts Excellent communication skills – fluent in Cantonese/Chinese (writing) and English.Putonghua would be a plus A team player with good interpersonal skills and the ability to perform multi tasks and meet tight deadline-
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