Assistant Manager Digital Experience Strategy
2 weeks ago
Reports To: Digital Experience Manager, Strategy & Design (Cargo)
We are seeking an energetic team player experienced in designing digital experience strategies to join our team and support Cathay Cargo in becoming the world’s top air cargo service brand, known for exceptional digital experiences.
Your main responsibilities will include analysing user experience data, managing digital experience projects, reporting on planned and ongoing digital experience strategies, leading effective digital experience strategy plans, and ensuring successful project execution. Your role is crucial in enhancing and delivering a great user experience.
You will work closely with the Cargo Digital Experience, the Cargo Customer Experience, Brand, Insights and Marketing, and business unit stakeholders to ensure we launch digital experiences that meet Cathy Cargo's business and customer service goals.
Excellent critical thinking skills, attention to detail, comfort with ambiguity and tight deadlines, passion for air cargo or logistics, and a strong, data-driven, customer-centric mindset are essential for success in this role.
Key ResponsibilitiesConduct customer research in a relevant Logistics and Aviation industry. Responsible for mapping the digital journey, developing customer-focused digital experience, formulating various product recommendations. Improve core experience on the digital channels using insights from data analytics, deep customer insights to develop new digital cargo concepts and assess the desirability, feasibility, and viability. Assist team lead to liaise with various teams (such as business stakeholders, UXUI design, IT, transformation, and risk stewards) to ensure a coherent overall experience for customers including easy access and navigation to the digital journeys. Work closely with commercialisation team to ensure new features are being commercialised to drive up digital distribution and engagement metrics. Support the broader Cargo Digital team in the formulation and implementation of our digital experience strategies and roadmaps. Review the business performance after the launch of the projects. Requirements
University degree, relevant qualifications in Logistics, Aviation, Technology, e-Commerce etc. is preferred. Minimum 2 years of product management / digital experience strategy relevant experience, preferably with exposure to Logistics or Aviation sector. Strong communication skills for navigating through business/product requirements, differences of opinion on approach. Strategic thinker with strong analytical and problem-solving abilities, leveraging data, customer and commercial insights to drive decision-making. Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes. Ability to work under pressure and manage deadlines or unexpected changes in expectations or requirements. Personal & Application Information
Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.
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