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Digital Experience Executive
5 months ago
Reports To: Assistant Manager Digital Experience - Experimentation
We are looking for an energetic team player with demonstrated experience in experimentation (A/B testing) and optimization on digital channels (web and mobile apps) to join our team and help Cathay to deliver on our ambitious goal of becoming one of the world’s great service brands, known for great digital experiences.
In this role you will be responsible for running experimentation and personalization test initiatives by leveraging data, content, technology and innovation across our digital assets that entices traffic, customer experience and conversion.
Key ResponsibilitiesWork with cross-functional teams to identify key business questions, develop hypotheses, plan A/B tests, execute and analyse results into informed business decisions Develop and implement tests for personalising the customer experience and optimising audience segmentation that drives customer satisfaction and conversion rate improvements across our digital channels Support conversion rate optimization (CRO) strategies and execution across different digital products on our touchpoints including but not limited to Website and Mobile app Engage with cross-departmental teams in driving new CRO initiatives and spreading the culture of experimentation within the company Become a subject matter expert in experimentation (A/B testing), personalization & optimization Support ongoing training and development of digital analytics & testing tools Stay current with digital trends, industry best practices and new web technologies Requirements
Degree holder with 2+ years of digital experimentation (A/B testing) experience in a fast-paced and data-oriented environment Experience in digital experimentation (A/B testing) principles and execution Experience with experimentation tools (e.g. Optimizely, Adobe Target, Google Optimise) Strong analytical skills, experience in online analytics and familiar with digital tools like Adobe Analytics or similar Strong e-commerce background in driving user engagement and conversion across online channels. Understanding of compliance requirements and website standards Knowledge of website development tech stacks would be preferable Experience using work management platforms such Confluence & Jira Excellent interpersonal skills including an ability to collaborate with teams An understanding of airline services and products & operation flows is preferred Fluent in Cantonese, English & ideally Mandarin Personal & Application Information
Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.
