Senior Digital Content Writer
4 months ago
The Offer
- Opportunity within a company with a solid track record of performance
- Flexible working options
- Fantastic work culture
The Job
Responsibilities
- Develop and execute digital content strategies that align with company goals and target audience.
- Create and manage a content calendar to ensure a consistent and timely delivery of content across various platforms.
- Write, edit, and proofread digital content, including website copy, blog posts, social media content, and more.
- Optimize content for SEO and implement best practices to increase organic traffic and improve search rankings.
- Collaborate with designers, and marketers to incorporate visual and interactive elements into digital content.
- Monitor and analyze content performance using analytics tools, making data-driven recommendations for continuous improvement.
- Stay up-to-date with industry trends, emerging technologies, and new digital content formats to drive innovation and engagement.
- Overseas market experience, especially in Malaysia or APAC countries.
The Profile
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Digital Content Specialist or similar role in a B2B/Software as a Service (SaaS) environment.
- Strong writing, editing, and proofreading skills with demonstrated experience creating engaging and persuasive content.
- Proficient in digital marketing tools, Customer Relationship Management (CRM) and Marketing Automation systems would be an added advantage.
- Knowledge of SEO best practices and experience optimizing content for search engines.
- Familiarity with social media platforms and experience managing social media content.
- Solid project management and organizational skills with the ability to juggle multiple projects and meet deadlines.
- Excellent attention to detail and strong analytical skills to track and measure content performance.
The Employer
Our client is a leading Marketing Automation Provider, we synergize technology, ideas and customer intelligence to acquire, manage and optimize e-databases to create monetary value faster at lower cost.
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