Growth Marketing Director

2 weeks ago

Hong Kong, Hong Kong SAR China Company 331 - Manulife Financial Asia Limited Full time

Description

The Opportunity

The Growth Marketing team generates revenue for Manulife Asia through existing and new customers. The team is organized around three pillars, Acquisition, Propositions, and Engagement, while guiding and supporting local markets in their efforts to drive sustainable growth. The Growth Marketing Director, Asia, acts as a single point of contact for select markets. They identify capability gaps along the Growth Marketing funnel and develop roadmaps to address them. They own a portfolio of projects end-to-end and function while serving as an extension of local teams in the execution of other initiatives.

To be effective, the Growth Marketing Director, Asia, will build relationships across Marketing, Distribution, and Product functions at the local and regional levels. Their remit relates closely to the Manulife’s Buy, Engage, and Sell journeys.

What motivates you?

You obsess about customers, listen, engage and act for their benefit

You think big, with curiosity to discover ways to use your agile mindset and enable business outcomes

You thrive in teams, and enjoy getting things done together

You take ownership and build solutions, focusing on what matters

You do what is right, work with integrity and speak up

You share your humanity, helping us build a diverse and inclusive work environment for everyone

We are looking for someone with:

Relevant work experience with distribution in the insurance industry

Experience in digital consumer services, preferably in wealth and/or health-related services

Demonstrated experience developing and executing digital strategies or programs

Experience managing and negotiating with outside agencies and third-party vendors.

Technology-savvy, with keen interest in emerging technologies and a rich understanding of evolving customer needs in Wealth, Health & Wellness.

Ability to manage multiple simultaneous projects from concept to completion.

Commercial acumen and an analytical approach to identifying and evaluating opportunities.

Compelling communication skills: Expresses ideas and shares information clearly and concisely, modifies approach as necessary and conveys compelling messages and builds (rational/emotional) connection with others. Strong Powerpoint and pitch presentation skills. Comfortable communicating with Executives at the most senior levels within the organization.

Influence & Persuasiveness: Moves others towards a position (point of view), with or without authority, by setting expectations, and communicating expertise and a compelling rationale with an enterprise-wide mindset.

Knowing the Business: Stays current on Manulife's strategy, key priorities, capabilities, and resources; appropriately translates knowledge of the industry, customer and business into new approaches and solutions.

Adaptable: Effectively adapts and supports integrated change to achieve desired results; champions an environment that motivates and inspires necessary action with confidence during times of change.

Solution Focused: Owns problems through to resolution, makes timely decisions applies analytic/systematic reasoning to positively impact team results, organizational performance, and the customer experience.

On the job you will:

Acquisition: Drive sales through an effective channel mix for internal external lead sources. Ensure effective allocation to distributors with contextual information available through internal

Propositions: Incubate and operationalize new offerings, localize propositions for new markets, Work closely with regional and local analytics and product teams to sharpen customer segmentation and close gaps in the existing proposition offering.

Engagement: Develop outcome-driven programmatic and/or agent-led nurturing journeys. Identify targets

Enable local markets: Operate as an extension of local Marketing and Distribution teams. Fill capability and capacity gaps as needed, whether as subject matter expert or in a project management role. Support last mile execution, including distributor engagement and training, activation campaigns, and product development.

Individual Accountabilities

Act as single point of contact for one to three markets.

Identify capability gaps and create, socialize, and execute roadmaps for closing them.

Provide subject matter expertise and project management to markets as needed.

Key Shared Accountabilities

Partner with local Marketing, and Distribution teams as well as the Asia Acquisition Lead to establish end-to-end lead-generation funnels.

Partner with local Marketing, Product, and Distribution teams as well as the Asia Propositions Lead to develop propositions that solve customer needs through a combination of wealth and health & protection products, services, and customer experience.

Partner with local Marketing and Distribution teams as well as the Asia Engagement Lead to develop nurturing journeys that optimize sales outcomes.

Shared ownership of local KPIs with the Acquisition, Proposition, and Engagement Leads.

Our commitment to you

Our mission; to be a part of making Decisions Easier and Lives Better

A leadership team dedicated to your growth and success 

A bold ambition and set of goals to be a leader in driving transformation in our industry 

Our best. Every day. 

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

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